Here are just a couple of ways to enhance the online banking experience through better digital marketing.
Invest in live chat
Incorporating live chat can allow your users to have a more efficient online experience. Today’s digital consumer almost expects online chat. A live chat platform enables you to service more customers at once.
Have a simple contact form
Clunky contact forms communicate confusion. Keep contact forms simple and easy to use with fields that automatically populate user information.
Maximize mobile marketing
If you’re not thinking mobile, you’re not thinking correctly. Mobile marketing allows industries to keep close communication with their customers through instant response. Whether you’re trying to reach tech-savvy Millennials or your grandma who, let’s face it, has a smartphone too, then mobile marketing is the way to go.
Chances are your customers are accessing your website from their phone at all hours of the day and night. A responsive website allows customers to have a consistent experience on their phones and easily use your services.
Blogging can play a great role in online banking. Blogging gives a human element to your website. It’s where you can step outside the proverbial office and talk one on one with customers as a friend — sharing tips, tricks, and advice.
Keep content simple
Don’t try to impress users with big words and fancy language. Keep your web content simple and easy to consume. Chances are, your users are visiting your website for a few key resources. Make those resources easy to find and easy to use.
I have always wanted to work at an innovative company. A team that pushes each other to grow, learn and help others. Often I found myself at places that wanted me to “live to work” instead of “work to live”.
On May 14th 2014 we started talking about names for this company. As soon as names like Caliber Digital , Redsquid, Razorfish, Perfect Storm and Saucy Strategy would be born they would be killed by another team member (thankful for not settling). Focusing on the company culture we wanted the name to convey something more than uniqueness, we wanted it to convey innovation but also the concept of “working to live” not “living to work”,
As a group of people who love history we felt like Edison was recognized as someone who was innovated for his time, the same goes for the word Tesla (unless you were around in the 80’s which quickly takes you to hair metal). In reading on Thomas Edison someone had seen his first two children were nicknamed dot and dash (due to his love for Morse code). As we researched we found a clip from a Cincinnati news article from Thursday November 26 1931 that read:
One day Oeser asked his father-in-law which of his inventions he regarded as best. Edison turned to his daughter, looked at her smilingly and answered: My best invention? You married her.
Karl Oscar Oeser was the husband of Marion “Dot” Estelle Edison, Thomas Edison’s daughter. This struck a chord with us, as to out of all his innovations, fame and awards what he regarded as best was his family. Even the most brilliant of people miss that time is the only true capital. Our brand dotedison reminds us innovation is only as good as the time it saves.