defining dotedison

I have always wanted to work at an innovative company. A team that pushes each other to grow, learn and help others. Often I found myself at places that wanted me to “live to work” instead of “work to live”.

On May 14th 2014 we started talking about names for this company. As soon  as names like Caliber Digital , Redsquid, Razorfish, Perfect Storm and Saucy Strategy would be born they would be killed by another team member (thankful for not settling). Focusing on the company culture we wanted the name to convey something more than uniqueness, we wanted it to convey innovation but also the concept of “working to live” not “living to work”,

As a group of people who love history we felt like Edison was recognized as someone who was innovated for his time, the same goes for the word Tesla (unless you were around in the 80’s which quickly takes you to hair metal). In reading on Thomas Edison someone had seen his first two children were nicknamed dot and dash (due to his love for Morse code). As we researched we found a clip from a Cincinnati news article from Thursday November 26 1931 that read:

One day Oeser asked his father-in-law which of his inventions he regarded as best. Edison turned to his daughter, looked at her smilingly and answered: My best invention? You married her.


Karl Oscar Oeser was the husband of Marion “Dot” Estelle Edison, Thomas Edison’s daughter. This struck a chord with us, as to out of all his innovations, fame and awards what he regarded as best was his family. Even the most brilliant of people miss that time is the only true capital. Our brand dotedison reminds us innovation is only as good as the time it saves.