Why Brand Consistency and Colors Matter

Without brand consistency, even the best business can get swallowed up in the ever-evolving marketing landscape. There’s a reason why Apple only uses a few colors, and you’ll never see McDonald’s golden arches turn green. Once you have a solid product or service in place, the next step is creating a recognizable “look” that consumers […]

defining dotedison

I have always wanted to work at an innovative company. A team that pushes each other to grow, learn and help others. Often I found myself at places that wanted me to “live to work” instead of “work to live”. On May 14th 2014 we started talking about names for this company. As soon  as […]