The Best Digital Marketing Tips for Banks

  Here are just a couple of ways to enhance the online banking experience through better digital marketing.  Invest in live chat Incorporating live chat can allow your users to have a more efficient online experience. Today’s digital consumer almost expects online chat. A live chat platform enables you to service more customers at once. Have a simple […]

ICYMI: Video Marketing is Everything

We could list off a bunch of impressive statistics about how no one is reading anymore, but you probably wouldn’t read it. Video marketing is everything right now. If you’re not using video, you risk looking like a marketing geezer (alright, that was harsh — but someone had to say it). From 360-videos to Facebook […]

Why Brand Consistency and Colors Matter

Without brand consistency, even the best business can get swallowed up in the ever-evolving marketing landscape. There’s a reason why Apple only uses a few colors, and you’ll never see McDonald’s golden arches turn green. Once you have a solid product or service in place, the next step is creating a recognizable “look” that consumers […]

defining dotedison

I have always wanted to work at an innovative company. A team that pushes each other to grow, learn and help others. Often I found myself at places that wanted me to “live to work” instead of “work to live”. On May 14th 2014 we started talking about names for this company. As soon  as […]