The Best Digital Marketing Tips for Banks

 

Digital marketing and banking can go hand in hand

Here are just a couple of ways to enhance the online banking experience through better digital marketing. 

Invest in live chat

Incorporating live chat can allow your users to have a more efficient online experience. Today’s digital consumer almost expects online chat. A live chat platform enables you to service more customers at once.

Have a simple contact form

Clunky contact forms communicate confusion. Keep contact forms simple and easy to use with fields that automatically populate user information.

Maximize mobile marketing

If you’re not thinking mobile, you’re not thinking correctly. Mobile marketing allows industries to keep close communication with their customers through instant response. Whether you’re trying to reach tech-savvy Millennials or your grandma who, let’s face it, has a smartphone too, then mobile marketing is the way to go.

Responsive design

Chances are your customers are accessing your website from their phone at all hours of the day and night. A responsive website allows customers to have a consistent experience on their phones and easily use your services.

Start blogging

Blogging can play a great role in online banking. Blogging gives a human element to your website. It’s where you can step outside the proverbial office and talk one on one with customers as a friend — sharing tips, tricks, and advice.

Keep content simple

Don’t try to impress users with big words and fancy language. Keep your web content simple and easy to consume. Chances are, your users are visiting your website for a few key resources. Make those resources easy to find and easy to use.

The Biggest Marketing Trends of 2017

We’re already over halfway through 2017 and a whole new wave of emojis have graced our phones and Instagram and facebook are basically Snapchat clones.

The madness never ends.

Digital marketing is the new everything. The way we communicate is almost 100 percent online now. So, unless Mark decides to shutdown Facebook and Tim Cook takes a technology sabbatical, here are the top marketing trends you should know about:

Live Video Streaming

People crave video more than anything else right now. Video is easy to consume and can instantly connect with audiences. If you haven’t experimented with live video streaming yet, 2017 is the year to do it. It might feel awkward at first, but it’s definitely worth a go.

Get Personal (REAL Personal)

Audiences are smart. Don’t try to fool them with anything unauthentic. Arguably the biggest trend of 2017, personalization communicates genuineness.  If you’ve been thinking about taking your customer relationship to the next level, then pony up and say “I do” to creating more personal content.

Find Your Influencer

Finding brand influencers used to be hard. Thanks to a growing number of social media platforms, however, it’s easier than ever now.  Take some time to do some hard research in your market. Who are the people that your target audience admires? Who are your biggest brand advocates? Get to know those people and bring them on board, bringing more personality and credibility to your name in the process.

Hit the Target (Audience)

Thanks to Facebook’s (kind of creepy) targeting tools, you can now zero in on specific groups of people who are most likely to do business with you. Take some time study Facebook’s business manager assets and dive in to some deep targeting in 2017. If the world of Facebook is too intimidating, then get the hook up from a hip millennial who can throw some darts at your target audience.