About 200 million internet users have installed ad-blockers on their browsers.
Not all consumers hate online ads, but if you’re not creating ads that make an impact, then what’s the point of trying at all? Your advertisements should bring attention to your brand and make a tangible imprint on everything from web traffic to sales numbers.
In this post, we’re going to help you create more powerful ads by giving you 5 tips. Devising a creative digital advertising strategy goes a long way toward winning consumers over, so keep reading and we’ll tell you how to do it the right way.
1. Attention Grabbing Headlines
You need to make an immediate impact on consumers if your ads are going to be successful. People’s attention spans are shorter than ever, so if your headline doesn’t grab them right away, they’ll just keep scrolling.
To come up with good topics for ads, you need to think about who you’re advertising to. What problems do these people face and how does your service or product help? Use that to craft a headline that they can’t ignore.
2. Make a Good Offer
Once you’ve gotten their attention for a few seconds, you have to incentivize them to click on the link or follow whatever instructions the ad has laid out. A good call to action is the hallmark of any digital advertising strategy, but your customers need a reason to do it.
What you’re offering is important, so be ready to give out discounts, free trials, promotional products, or free shipping. A small investment into securing a customer can pay huge dividends in the brand loyalty that you can create through your ads.
3. Put Them In Front Of the Right People
Where you place your ads is as important as anything else. Do some research to find out where your ads are best suited. A younger audience might react better to social media ads, while older customers might make Google ads more worthwhile.
Understanding your audience is one of the most important parts of advertising businesses online. It can help to have an experienced digital marketing expert to help you analyze your consumer data and craft the perfect advertising strategy.
4. Creating Ads with Eye-Catching Designs
As we mentioned, your potential customers are likely to scroll right past an online ad, so you need to stand out. Part of this has to do with the headline and copy, but the design is absolutely integral as well.
The better your advertisement looks from a design perspective – font, color scheme, pictures, arrangement, etc. – the more interest you’ll garner. When you catch the eye of the consumer, they’ll read the headline, then look at what you’re offering. It all works together.
Find the Best Marketing Agency in Birmingham
If you want to create regular ad posts that are well-designed, attention-grabbing, and enticing, then you’ll need a strong digital marketing team. A Dot Edison Marketing, we’ll help you develop a marketing plan that you can execute with precision.