Marketing is a large field of play from traditional to digital the depths of knowledge a business owner must leverage is overwhelming, to say the least. For most businesses, you are stuck to buy marketing services from an Item Agency or a Business Based Agency.
Item Based Agency are the majority of agencies in the market and they sell and focus on single items for purchase. The Other Agency sections below show average cost and fees for an Item Based Agency.
A Business Based Agency (Ex: Dotedison) is a full-service digital marketing agency focused on building a foundation of marketing for your business. As your business and marketing budget grows their fees do not.
Other Agency
Upfront Fees
| Digital Item | Average Price |
|---|---|
| Website Design | $2000 |
| Website Development | $3000 |
| Photography | $600 |
| Copyrighting | $800 |
| Total | $6400 |
Quick Summary: These are some basic prices obviously you could shop around and find more expensive or cheaper. In the end, you are purchasing a website, and you have to know how to capitalize with it.
Dotedison Marketing
Upfront Fees
| Digital Item | Average Price |
|---|---|
| Website Design | $0 |
| Website Development | $0 |
| *Photography | $500 |
| Copyrighting | $0 |
| Total | $500 |
Quick Summary: Upfront fees kill cash flow for a business and again the website is worthless by itself. Business Based Agencies include the website in its monthly packages.
Other Agency
Monthly Fees
| Digital Item | Average Price |
|---|---|
| SEO | $500 |
| Localiztion | $200 |
| Hosting & Support | $100 |
| Graphic Design | $300 |
| Email/Text Marketing | $200 |
| Social Media | $900 |
| Total | $2100 |
Quick Summary: Unforeseen monthly fees cripple a business. A website you knew you needed but later you see all the items needed to make a website work. Once you add these items in your monthly fees are high and you have not even started running any advertisements yet?
Dotedison Marketing
Monthly Fees
| Digital Item | Average Price |
|---|---|
| SEO | $185 |
| Localiztion | $185 |
| Hosting & Support | $185 |
| Graphic Design | $185 |
| Email/Text Marketing | $185 |
| *Social Media | $600 |
| Total | $1585 |
Quick Summary: A marketing foundation is today's digital landscape is imperative. Leveraging multiple marketing assets across different avenues is not only smart but provides brand consistency for your potential customers. Standard monthly pricing for services is a benefit to your business.
Other Agency
% Based Fees (Based on annual 10k spend)
| Digital Item | Average Price |
|---|---|
| Digital Ad Setup Fees | $1,976.80 |
| Digital Ad Management Fees | $940.10 |
| Digital Ad Spend | $4,083.10 |
| Promotional Item Markup | $600 |
| Promotional Item Cost | $2,400 |
| Total | $10,000 |
Quick Summary: 10k in a year on ads and promotional items for simplicity sake lets break it down to 3k on promotional items and 7k on ads.
- For ads with an item agency, this would equal 408,300 in reach (people seeing your brand).
- For promotional items, this would purchase you roughly 230 t-shirts.
Dotedison Marketing
% Based Fees (Based on annual 10k spend)
| Digital Item | Average Price |
|---|---|
| Digital Ad Setup Fees | $0 |
| Digital Ad Management Fees | $0 |
| Digital Ad Spend | $7,000 |
| Promotional Item Markup | $0 |
| Promotional Item Cost | $3,000 |
| Total | $10,000 |
Quick Summary: 10k in a year on ads and promotional items for simplicity sake lets break it down to 3k on promotional items and 7k on ads.
- For ads with an item agency, this would equal 700,000 in reach (people seeing your brand).
- For promotional items, this would purchase you roughly 375 t-shirts.
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A business based agency is an agency focused on providing a service that benefits your business. An item-based agency is focused on selling you a product so their agency can profit in the hope that it helps your business.
At dotedison we chose to be a business based agency.