The fact that your business survived 2020 is an accomplishment in and of itself. But if you have business goals for 2021, now’s the time to put into motion steps that help you accomplish them. Time to make a winter to do list!
Winter 2021 Business To Do List
1. Look for weak spots in your marketing strategy
The first thing on your new year’s to do list should be to assess your marketing strategy and determine what did and didn’t work last year. Anything that was successful can be integrated into your 2021 strategy and anything that was unsuccessful can be replaced with new strategy. Mistakes don’t have to be discouraging. In fact, if you’re willing to learn from failure, it can be a positive building block that helps your business reach its full potential.
2. Step outside your comfort zone
Far too many businesses stick with what they know instead of branching out and learning new procedures that could help them build a stronger, better brand. The old, familiar way of doing things may be easier. But you we highly encourage you to stretch yourself this year by adding goals to your to do list that may be a bit outside your comfort zone.
3. Brand overhaul
If it’s been a while since you gave your brand a makeover, be sure to add that to your winter to do list. Look at your social media accounts, your logo, and your website. Do you have a social media strategy or do you post haphazardly? Does your logo need to be updated? When was the last time your website got optimized for mobile or search engines?