Jefferson County School System
Creating assets for an entire school system is no easy task, but we were up for the challenge! Jefferson County Schools is one of the largest districts in Alabama, but expanding upon the brand and identity of an organization of this size and success is a credit to our team’s strategy, research, and creativity.
Interested in how our team can help you, too?
Enlighten, Engage, & Empower
*all stats are accumulated over a consecutive twelve-month time period
Jefferson County Schools has always striven to empower today's youth to prepare them as tomorrow's leaders.
With 36,000+ students across 57 schools, they are the second-largest school district in Alabama. With an audience that large, marketing campaigns not only have to be effective but resonate with students, parents, and faculty alike. JefCoEd first came to us to brand and push their Signature Academies campaign, a new approach to education where students can dive deep within specific fields of interest such as engineering, automotive technology, culinary arts, and more.
We not only crafted logos, campaigns, and messaging for the Signature Academies, but we also took on the task of assisting each of the 19 schools offering this program and the Central Office with a multitude of marketing services—from new signage, teacher hiring campaigns, and everything in between.
Dotedison has done a great job on everything from landing pages, to design work, and each strategic campaign. Everyone at our central office has nothing but good things about all the work that has been done. Thank you!