Does brainstorming headlines give you a headache? According to copyblogger.com, on average, 8 out of 10 people read a blog post headline but only 2 out of 10 will read the corresponding article. “This is the secret to the power of your title,” Copyblogger says, “and why it so highly determines the effectiveness of the entire piece.”
With so much at stake, creating engaging headlines can be intimidating. But it doesn’t have to be. Here are a few tools and tips to make the job less tedious.
1. Use a headline analyzer
Using a headline analyzer is a great way to come up with solid blog post headlines, particularly if you’re not sure what makes a good headline in the first place! We like CoSchedule.com’s headline analyzer because it allows you to enter your headline idea and then grades it based on specific criteria. It also breaks down the analysis into key components, so you know how to improve. Best of all, it’s free!
2. Make use of a blog title generator
Try to stay away from wordy, exaggerated headlines. These may get you clicks, but they also cheapen your business and will most likely turn away readers. Blog title generators, such as this free tool by IMPACT, are a valuable tool for creating eye-catching yet professional blog post titles. Fill-in-the-blank templates can really help get your creative juices flowing as you brainstorm good blog post headlines.
3. Put an expert to work
If you’re still not getting the results you want, it’s probably time to contact a professional. When you engage a marketing team, all their experience and expertise go to work for you. Letting them curate quality content, including killer headlines, for you can enhance your brand and increase traffic to your site. As your traffic increases, it becomes more important than ever for your business to have quality content and striking headlines. Let us know how we can help you!