88% of businesses are back to planning in-person events in the post-Covid world.
With so many business planning events in 2022, it’s essential to have the right event promotion strategy to make yours stand out. There are countless methods for promoting events online, but social media is the best way to reach potential attendees.
Today, we’re going to give you a how-to guide for promoting events on social media. There are over 4 billion social media users worldwide nowadays – plenty of people to have at your event. Keep reading and learn how to get the right audience to buy up your event tickets.
Choose Your Social Media Platforms
The social media platforms you decide to use will depend on your industry and target audience. Facebook is perfect for sharing the event and all updates that you might have about it. Instagram is perfect for showcasing your brand and connecting with people.
Even newer platforms like Twitch and TikTok are starting to expand their business features. Whether you’re into live streaming your promotions or creating short video snippets, you’ll be able to find advertising methods that fit the theme of the event.
Make an Event Hashtag
Having an event hashtag allows you to keep track of everything that’s posted about your event. Anytime you’re making an announcement that has to do with the event, include the hashtag and followers will be able to follow what’s happening.
Promote the hashtag on all of your communication channels, including any print materials and online content. While the event is happening, make sure to encourage attendees to use the hashtag on their social posts so that you can continue using it for future events.
Update Your Profiles
Update your social bios so that your event is visible to anyone that happens upon your page. You can go even further and create event-specific headers and profile images that draw attention to the event. Keep it consistent across all platforms and you’ll catch anyone that follows you on social media.
Have a Content Strategy
With your social media platforms in order, you can start to develop an advertising strategy for the event. Use organic and paid advertising to build up anticipation for the event and spread the word as far and wide as possible.
Make sure to tailor your content for the social platform that it’ll appear on. A Twitter post should be concise, while Linkedin should have a more professional tone. Know who your audience is and play the hits.
Enjoy Promoting Events on Social Media
Promoting events on social media is the best way to build anticipation and get the right guests to attend. With the right event promotion strategy in place, you can use various social media platforms to your advantage, making them work for you.
If you feel like you need help with promoting your event on social media, it might be time to enlist professional help. At Dot Edison, we’re a full-service digital marketing firm that can help you develop advertising strategies that show results.