1. Don’t use a cheap camera
It may not seem like a big deal, but in order to
2. Temporarily ignore live comments
While you may think immediate replies are a positive thing, answering questions as they come in during a
- You’ll quickly get off-topic, causing your video to be scattered
- Listeners will find it difficult to follow your train of thought because you’re constantly interrupting yourself
Doesn’t sound very professional, does it? So periodically stop for a “question and answer time” where you scroll back and reply to viewers’ questions and comments. Be sure to let viewers know at the beginning of the video that you will answer questions momentarily instead of as they come in.
3. Be professional yet friendly
If you’re broadcasting an event over
4. Give it a test run
In addition to practicing your speaking, you need to test all of your equipment as well. Sometimes doing a “test” live video beforehand is a good idea. Let viewers know it’s a test, ask them if they can hear you and see you okay. Use this as a way to troubleshoot and work out the kinks before the actual live video.
5. Build up, follow up
Livestreaming like a pro also means announcing ahead of time that you’ll be doing a live video. Your viewers want to know when they can expect to see you! This also amps up their excitement, especially if you hint at exciting details like a reveal or a new product announcement. Once your livestream ends, post your video to your social media walls. Note: if you are broadcasting live directly through a social media platform such as Instagram, Facebook, or YouTube, these sites will often automatically post the livestream video for you. Be sure to go back and manually reply to comments that warrant a response, so that if you accidentally missed answering a question or two during the livestream, those viewers won’t feel left out.