Marketing Insights to help your business

Our articles are to help you get a better understanding and insight into marketing concepts. Marketing is a pillar of any business and the basic concepts are critical to success.

5 Biggest Digital Marketing Trends of the New Year

Let’s face it. Since the global pandemic hit our shores, things have become unpredictable. The pandemic left a huge impact on many businesses, and service…

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Mindset: The New Psychology of Success by Carol S. Dweck (Summary + Review)


This month’s pick for business development books is Mindset: The New Psychology of Success by Carol S. Dweck. Last month, we talked about Start with…

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How to Use Simon Sinek’s The Golden Circle in Your Business

the golden circle

The Golden Circle is one of the most impactful concepts in recent publication. The concept comes from Simon Sinek’s book, Start with Why. In the…

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3 Incredible Things You Get from Finding Your Why

start with why

In Start with Why, Simon Sinek proposes that, by finding your “why,” or your reason for doing or being, you can gain many benefits in…

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Top 4 Reasons to Hire a Local Marketing Agency

When small-to-medium-sized business owners deal with budget constraints, they’re often forced to narrowly invest available funds. One area they typically sacrifice is marketing. They either…

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The 3 “Why” Questions Every Business Leader Should Know

start with why questions

The great irony of Simon Sinek’s Start with Why is that, in the book, Sinek actually proposes that we start, continue, and end with “why,”…

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Start with Why by Simon Sinek (Summary + Review)

start with why review

Each month at Dotedison, we go through a book that has benefitted the way we do our work. Last month, we talked about The 7…

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7 Ways Healthy Habits Can Improve Your Work Life

7 habits of highly effective people

Habits can make or break your day-to-day life. We all have bad habits. Biting our nails, gritting our teeth, or giving into cravings for sweets…

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The 5 Parts of a Win/Win Frame of Mind

win/win frame of mind

One of the habits presented in Stephen Covey’s The 7 Habits of Highly Effective People is “Think win/win.” Our usual work world is usually focused…

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3 Ways To Create A Company Culture That Thrives On Interdependence

Company Culture

There’s more to The 7 Habits of Highly Effective People than just the seven habits. In fact, the whole book is based on the idea…

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7 Habits of Highly Effective People (Summary and Review)

Last month, we talked about First, Break All the Rules by Marcus Buckingham and Curt Coffman and learned that healthy businesses are first and foremost…

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Top 3 Tips For Leaders From A Business Development Expert

business development

The best business leaders are those who constantly seek to improve by hearing the wisdom of others. As we’ve talked about this month, one of…

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