Insights

Marketing Insights to help your business

Our articles are to help you get a better understanding and insight into marketing concepts. Marketing is a pillar of any business and the basic concepts are critical to success.

How Important Is a Great Logo to Your Business?

Three-quarters of people can look at a logo and know what company it represents.  Whether you’re trying to design a brand new logo for your company, or you’re looking to take your current logo from not-so-cool to note-worthy, you might be wondering how important a business logo really is. Keep reading to find out why designing a…

How to Track Your Social Media Analytics

Are you unsure how to measure your social media analytics? Tracking your social media metrics is vital for knowing how well your content is performing and what changes you can make to improve your results. In this blog post, we’ll be discussing the importance of your social media analytics, how to decide which analytics to…

Top 5 Innovative Marketing Techniques This Year

A forecasted 3.43 billion people are expected to be active on social media by 2023. This makes social media a top contender in content marketing, but it’s far from the only one. Innovative marketing is key to success in 2022. But, how do you develop a top-notch marketing strategy in 2022? In this article, we discuss the…

4 Practical Branding Tips for Your Business

Close your eyes. Think about a few different companies like Nike, H&M, Under Armor, and Target. What do they all have in common? A brand image. Their branding strategies are so strong, that just about anyone would recognize their logos, their colors, and what they stand for as a company. Having a brand image will help…

Effective Marketing Email Campaigns: The Basics You Should Know

They’re flooding in! 293 billion emails were sent and received every day in 2019 alone.  Emails are a cheap and effective way to reach out to thousands of people at one time. Yet the sheer number of emails means it’s very hard for your marketing email campaigns to stand out. If you want your email blasts to…

4 Tips to Help Your Business Generate More Clients via Social Media

So you’ve opened up a social media account for your business, and now you’re keen to get started. Regardless of whether you are joining Facebook, Instagram, LinkedIn, or Twitter; there are some golden rules that you should bear in mind if you are going to gain clients using these platforms. In this article, we will…

Essential Tools Every Successful Business Needs in 2022

How productive is your business? In business as in life, the basis of success is hard work, but that doesn’t mean there aren’t tools that can give us a helping hand along the way. In this article, we are going to delve into four business tools that many organizations may consider indispensable, simplifying the daily…

Taking Massive Action: 5 Smart Steps to Creating Unstoppable Momentum in Your Business

Creating momentum might seem easier said than done, but with the right mentality, it’s actually quite possible to generate your own momentum, even on slow days. In this article, we’re going to offer 5 fun, smart steps to create unstoppable momentum in your business. Step 1: Focus on Your Motivation As a business owner, you’ll…

Create the Right Mindset for Success

Who in your life do you talk to the most frequently? Taking a little time to consider, you might create a list of possibilities in your head. It is likely to contain your partner, kids, parents, work colleagues, wider family, friends, and so on. But have you placed anywhere on that list the person you…

5 Tips to Create Your Perfect Marketing Plan

Most things in life will benefit from a good plan, and marketing is no different. Whether it’s a local business, clinic, or digital service that you are operating, your marketing strategy will benefit from a coherent plan that gives you a structure to work around. In this article, we are going to present you with…

SEO 101: Learn the Basics of SEO

SEO is an acronym which you might increasingly hear in business circles. It stands for “search engine optimization.” We can define SEO as the process of increasing website traffic, both in terms of numbers and quality, through search engine results. In this article, we are going to discuss some of the basic facets of SEO…

Why Your Website Needs a Blog

Blogging may have started as a way for people to share their personal lives online, similar to an online journal. Over time, the idea of blogging has evolved, and now businesses have also taken it up to stay competitive and reap the massive benefits from the activity. If you’re not familiar with business blogging and…
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How Important Is a Great Logo to Your Business?

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How to Track Your Social Media Analytics

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Top 5 Innovative Marketing Techniques This Year

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4 Practical Branding Tips for Your Business

dotedison blog images

Effective Marketing Email Campaigns: The Basics You Should Know

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4 Tips to Help Your Business Generate More Clients via Social Media