Insights

Marketing Insights to help your business

Our articles are to help you get a better understanding and insight into marketing concepts. Marketing is a pillar of any business and the basic concepts are critical to success.

One marketing secret all brands leverage

Marketing Secret Empathy is perhaps the most sought after trait in quality digital marketing. Why? Because it works every time — if done right. So, how does empathy present itself in the digital marketing context? We see examples of it every day. Google Photos recently released a commercial that resonated with almost everyone who uses an iPhone.…

5 Mobile Apps Every Marketer Should Have

A recent study found that the average person checks their phone approximately 150 times a day. Whether we’re responding to texts, checking email or checking the time — that’s a lot of time we spend with our phones every day. And while there are thousands of mobile apps out there, some apps help marketers more…

Defining dotedison to inspire!

We have always wanted to work at an innovative company. A team that pushes each other to grow, learn, and helps others. Often we found ourselves in places that wanted me to “live to work” instead of “work to live”. The Start of Our Brand On May 14th, 2014 we started talking about branding for…