Insights

Marketing Insights to help your business

Our articles are to help you get a better understanding and insight into marketing concepts. Marketing is a pillar of any business and the basic concepts are critical to success.

Our Brand and Business are changing

Changing Brand and Business When we started dotedison the goal was to be a technology company first and marketing second. The logo even conveyed this as our motto was “Your Business > Innovation > Progress” As we started helping clients we saw a need for marketing services that are not product based but have a holistic approach. …

Content is King and 3 tips for offering excellent content

Content can really make a difference The popularity and necessity of search engine optimization, or SEO, has been gaining traction in the past few years. SEO is indeed a very helpful tool that, if used correctly, can add more visibility to your page. SEO falls under a wider umbrella called search engine marketing, or SEM.…

The Best Digital Marketing Tips for Banks

Here are just a couple of ways to enhance the online banking experience through better digital marketing.  Invest in live chat Incorporating live chat can allow your users to have a more efficient online experience. Today’s digital consumer almost expects online chat. A live chat platform enables you to service more customers at once. Have a simple contact…

The Biggest Marketing Trends of 2017

We’re already over halfway through 2017 and a whole new wave of emojis have graced our phones and Instagram and Facebook are basically Snapchat clones. The madness never ends. Digital marketing is the new everything. The way we communicate is almost 100 percent online now. So, unless Mark decides to shut down Facebook and Tim…

ICYMI: Video Marketing is Everything

We could list off a bunch of impressive statistics about how no one is reading anymore, but you probably wouldn’t read it. Video marketing is everything right now. If you’re not using video, you risk looking like a marketing geezer (alright, that was harsh — but someone had to say it). From 360-videos to Facebook…

5 Marketing trends you need to know about

Marketing Trends We all saw digital marketing and social media boom last year. From Facebook debuting Facebook live to marketers honing in on the power of social media advertising, we all tweaked our marketing trends to meet increasing online demands. Here are some of our predictions for what’s in store this year: 1. Live video…

Why Brand Consistency and Colors Matter

Without brand consistency, even the best business can get swallowed up in the ever-evolving marketing landscape. There’s a reason why Apple only uses a few colors, and you’ll never see McDonald’s golden arches turn green. Once you have a solid product or service in place, the next step is creating a recognizable “look” that consumers…

One marketing secret all brands leverage

Marketing Secret Empathy is perhaps the most sought after trait in quality digital marketing. Why? Because it works every time — if done right. So, how does empathy present itself in the digital marketing context? We see examples of it every day. Google Photos recently released a commercial that resonated with almost everyone who uses an iPhone.…

5 Mobile Apps Every Marketer Should Have

A recent study found that the average person checks their phone approximately 150 times a day. Whether we’re responding to texts, checking email or checking the time — that’s a lot of time we spend with our phones every day. And while there are thousands of mobile apps out there, some apps help marketers more…

Defining dotedison to inspire!

We have always wanted to work at an innovative company. A team that pushes each other to grow, learn, and helps others. Often we found ourselves in places that wanted me to “live to work” instead of “work to live”. The Start of Our Brand On May 14th, 2014 we started talking about branding for…
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How Important Is a Great Logo to Your Business?

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How to Track Your Social Media Analytics

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Top 5 Innovative Marketing Techniques This Year

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4 Practical Branding Tips for Your Business

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Effective Marketing Email Campaigns: The Basics You Should Know

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4 Tips to Help Your Business Generate More Clients via Social Media