Marketing Insights to help your business

Our articles are to help you get a better understanding and insight into marketing concepts. Marketing is a pillar of any business and the basic concepts are critical to success.

How to Use Social Media to Increase Your Web Traffic

Boosting website traffic is one of the leading benefits of social media for businesses and represents one of the biggest reasons why nearly all businesses in the US are now on social media platforms. But how can you use social media to increase your web traffic? We’ve put together this article to outline some of…

5 Quick Ways to Engage Your Social Media Audience

For small to medium-sized businesses, social media is a vital tool to develop marketing and customer engagement. It can mean more website traffic, brand recognition, and a broader client base. We have put this article together to outline five ways you can engage your social media audience quickly and how you can measure your success.…

Why You Should Have a Company Vision

A surprising number of business owners fail to have a vision for their company beyond the goal to sell a particular product or service and make money. They may have a mission statement that explains their current goals, but they haven’t defined in a statement their dreams and expectations for the future. It Makes Your…

Which Social Media Platform Is Best for Your Business?

We all know that social media is a great way to reach people with your message, but which platform should you be using? This post will help you decide what platform is best for your small or mid-sized business in the Southeast. What Social Media Platforms Work Best for Medical Facilities? Facebook, LinkedIn, or Instagram…

How to Examine Your Website’s Effectiveness

Many small-to-medium-sized businesses and organizations craft incredible promotional campaigns. Yet, they still struggle to gain the same level of traffic to their websites and brick-and-mortar locations as their competitors. Why? More often than not, their websites don’t meet the high standards they set for their other promotional activities. If you’re uncertain about your website’s effectiveness,…

5 Essential Techniques for Getting Leads on Facebook

Facebook is the largest social media platform in the world, with a whopping 2.91 billion monthly users. With such a large audience, Facebook provides a great opportunity to businesses, through targeted Facebook posts and ads, to promote their brands and attract the right prospects. Over time, the prospects can be converted to customers to increase…
social media

3 Social Media Benchmarks You Need To Know For Your Business

How’s your social media game? If you’ve been haphazardly posting, hoping your content is reaching and resonating with your target audience, it’s time to take a more organized, focused approach. In order to keep up with competitors, you need to be aware of your social metrics and track your progress over time. Let’s take a…
making decisions

Making Decisions with a Growth vs. a Fixed Mindset

Making decisions is something we have to do every day, but our workplaces are where we must make the most decisions. Even a singular piece of communication is made up of many decisions, including the channel of communication, the tone, and what to address and not to address. Decisions are an inevitability for every role…
growth mindset

3 Leaders Who Had a Growth Mindset

The greatest among us aren’t just dreamers, they’re doers. There’s a reason we admire and study leaders across different times and industries. They’ve been in the trenches of building success, and they’ve made mistakes along the way, but regardless, they’ve benefited society with their leadership. In Mindset: The New Psychology of Success, Carol Dweck argues…

5 Biggest Digital Marketing Trends of the New Year

Let’s face it. Since the global pandemic hit our shores, things have become unpredictable. The pandemic left a huge impact on many businesses, and service industries like hotels, restaurants, medical facilities, and churches were hit the hardest. As we bid goodbye to 2021, it’s wise to look at what to expect in the new year…

Mindset: The New Psychology of Success by Carol S. Dweck (Summary + Review)

This month’s pick for business development books is Mindset: The New Psychology of Success by Carol S. Dweck. Last month, we talked about Start with Why by Simon Sinek, where we learned that any successful business or personal mission is centered on finding meaning in the work we do. This book builds on that idea,…
the golden circle

How to Use Simon Sinek’s The Golden Circle in Your Business

The Golden Circle is one of the most impactful concepts in recent publication. The concept comes from Simon Sinek’s book, Start with Why. In the book, Sinek argues that “why,” or the purpose and reason behind everything you or your company does, is central but often forgotten. Instead, people get what Sinek’s message inside out. …
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How Important Is a Great Logo to Your Business?

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How to Track Your Social Media Analytics

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Top 5 Innovative Marketing Techniques This Year

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4 Practical Branding Tips for Your Business

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Effective Marketing Email Campaigns: The Basics You Should Know

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4 Tips to Help Your Business Generate More Clients via Social Media