Insights

Marketing Insights to help your business

Our articles are to help you get a better understanding and insight into marketing concepts. Marketing is a pillar of any business and the basic concepts are critical to success.

growth mindset

3 Leaders Who Had a Growth Mindset

The greatest among us aren’t just dreamers, they’re doers. There’s a reason we admire and study leaders across different times and industries. They’ve been in the trenches of building success, and they’ve made mistakes along the way, but regardless, they’ve benefited society with their leadership. In Mindset: The New Psychology of Success, Carol Dweck argues…

5 Biggest Digital Marketing Trends of the New Year

Let’s face it. Since the global pandemic hit our shores, things have become unpredictable. The pandemic left a huge impact on many businesses, and service industries like hotels, restaurants, medical facilities, and churches were hit the hardest. As we bid goodbye to 2021, it’s wise to look at what to expect in the new year…
mindset

Mindset: The New Psychology of Success by Carol S. Dweck (Summary + Review)

This month’s pick for business development books is Mindset: The New Psychology of Success by Carol S. Dweck. Last month, we talked about Start with Why by Simon Sinek, where we learned that any successful business or personal mission is centered on finding meaning in the work we do. This book builds on that idea,…
the golden circle

How to Use Simon Sinek’s The Golden Circle in Your Business

The Golden Circle is one of the most impactful concepts in recent publication. The concept comes from Simon Sinek’s book, Start with Why. In the book, Sinek argues that “why,” or the purpose and reason behind everything you or your company does, is central but often forgotten. Instead, people get what Sinek’s message inside out. …
start with why

3 Incredible Things You Get from Finding Your Why

In Start with Why, Simon Sinek proposes that, by finding your “why,” or your reason for doing or being, you can gain many benefits in both your work and personal lives. Your “why” should be the center of everything that you do, the thing that gets you up in the morning, and the thing that…

Top 4 Reasons to Hire a Local Marketing Agency

When small-to-medium-sized business owners deal with budget constraints, they’re often forced to narrowly invest available funds. One area they typically sacrifice is marketing. They either believe they can handle their marketing campaigns in-house with untrained employees, or that they really don’t need to focus so much on certain aspects of marketing to grow and succeed.…
start with why questions

The 3 “Why” Questions Every Business Leader Should Know

The great irony of Simon Sinek’s Start with Why is that, in the book, Sinek actually proposes that we start, continue, and end with “why,” always keeping it at the heart of everything we do. In our individual lives, we know that believing in what we’re doing is important, but “why” is a concept that…
start with why review

Start with Why by Simon Sinek (Summary + Review)

Each month at Dotedison, we go through a book that has benefitted the way we do our work. Last month, we talked about The 7 Habits of Highly Effective People by Stephen R. Covey, where we learned that being a leader is more than what you do, it’s who you are. This month, we’ll be…
7 habits of highly effective people

7 Ways Healthy Habits Can Improve Your Work Life

Habits can make or break your day-to-day life. We all have bad habits. Biting our nails, gritting our teeth, or giving into cravings for sweets are just the tip of the iceberg. However, healthy habits can outweigh and counteract our bad habits. That’s exactly the premise of Stephen R. Covey’s bestselling book, The 7 Habits…
win/win frame of mind

The 5 Parts of a Win/Win Frame of Mind

One of the habits presented in Stephen Covey’s The 7 Habits of Highly Effective People is “Think win/win.” Our usual work world is usually focused on win/lose, where someone has to get the short end of the stick. Essentially, what Covey is proposing here is that each team should seek out a solution that works…
Company Culture

3 Ways To Create A Company Culture That Thrives On Interdependence

There’s more to The 7 Habits of Highly Effective People than just the seven habits. In fact, the whole book is based on the idea that companies should foster a sense of interdependence, not independence or dependence. However, for a lot of us in the modern world, independence is seen as the ideal. Independent workers…

7 Habits of Highly Effective People (Summary and Review)

Last month, we talked about First, Break All the Rules by Marcus Buckingham and Curt Coffman and learned that healthy businesses are first and foremost built on strong relationships between leaders and employees. Building on that knowledge this month, we’ll be going through The 7 Habits of Highly Effective People by Stephen R. Covey to…