Insights

Marketing Insights to help your business

Our articles are to help you get a better understanding and insight into marketing concepts. Marketing is a pillar of any business and the basic concepts are critical to success.

7 Habits of Highly Effective People (Summary and Review)

Last month, we talked about First, Break All the Rules by Marcus Buckingham and Curt Coffman and learned that healthy businesses are first and foremost built on strong relationships between leaders and employees. Building on that knowledge this month, we’ll be going through The 7 Habits of Highly Effective People by Stephen R. Covey to…
business development

Top 3 Tips For Leaders From A Business Development Expert

The best business leaders are those who constantly seek to improve by hearing the wisdom of others. As we’ve talked about this month, one of our business development gurus is Marcus Buckingham, author of First, Break All the Rules and researcher at Gallup. Buckingham’s bestselling book takes a deep look at the research to see…
mentorship

3 Big Ways Mentoring Can Improve Your Business

If you ask most successful people, they will tell you that mentoring had a major role in helping them to rise to the top. Think back on your own life, and you may find that older, wiser people influenced you for the better to get you to where you are now. Taking a genuine interest…
company culture

Improve Your Company Culture With These 3 Genius Questions

If you’ve been following us on social media and our blog, you know that we’ve been going over First, Break All the Rules by Marcus Buckingham this month. It’s one of our favorite books, as well as one that affects what we do at Dotedison every day, including leadership, daily work, and company culture. While…
first break all the rules

First Break All the Rules (Summary and Review)

In the business world, people tell you to read so many books. While there are certainly some duds out there, there are absolutely some books that you should add to your required reading list. At Dotedison, we believe in reading for our own growth, and so we wanted to share some books that have really…
getting to know your customers

7 Tips on Getting to Know Your Customers Better

Connecting with your customers is integral to your business’ success. Here are 7 tips for getting to know your customers better. 1. Be approachable/available Are you approachable or intimidating? Easy or difficult to get a hold of? You’ll have an easier time getting to know your customers if you’re friendly and give them regular reminders…

Where to Invest Your Money as Your Business Grows

So after working hard to start your business, you’re finally starting to see the growth you’ve been wanting. This is a thrilling prospect – now, you have the resources to drive your growth even further. However, as a new business owner, you might be feeling unsure about where exactly to invest your newfound financial resources.…

Should You Invest in Professional Photos for Your Business?

Many business owners question just how much value professional photos would bring to their business. If you’re debating whether or not you should get professional shots taken for your website, the short answer is YES. And here’s why. Is it really that important that I invest in quality photos for my business? From the home…

What Is Interactive Marketing?

Many aspects of business have evolved over the years, and marketing is no exception. While some traditional marketing approaches will never go out of style and remain the pillars of marketing, interactive marketing is becoming less of a trend and more of a staple as of late. Its effectiveness is what makes interactive marketing so…

Ways to Make Your Website More Effective at Reaching People

Your website is one of your business’s most valuable tools for reaching people. Are you putting it to work for you? Here are some ways to make your site even more effective at reaching people. Utilize multiple lines of communication The more personal you are with your following, the better. Connection inspires trust and loyalty…
social media

Social Media Checkup Checklist

Ready to up your social media game this year? Use this handy checklist to give your business social media platforms a checkup. Checklist for Social Media As you give your social media strategy a checkup, be sure to ask the following questions: Are your followers seeing your posts? Why or why not?Thanks to algorithms, just…

Signs Your Website Needs An Update

Does your website look like it’s stuck in the 90s? If so, we need to talk. Good websites are good business. Your website acts as your virtual storefront. Consequently, it should look clean and polished, draw people in, and operate smoothly if you want it to represent your business well. Consider all that you do…