Marketing Insights to help your business

Our articles are to help you get a better understanding and insight into marketing concepts. Marketing is a pillar of any business and the basic concepts are critical to success.

Finding Your Target Audience and Why It Matters

Target Audience Marketing

Identifying and Focusing on the People that Make or Break Your Business As a business owner or as someone dedicated to developing the marketing and…

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4 Essentials Your Website Must Have

website design essentials

According to data from the Global Web Index, about 81% of people search for a product or service online. That means that your website is…

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How to Learn From Failure Without Wasting Time & Resources

There’s a myth in business that success means perfection on the first try. We think that if we fail, we must scrap everything we’ve done…

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Why Content Advertising is More Important Than You Think

Whether you’re a startup or a multi-billion dollar corporation, when it comes to marketing, creating quality content relevant to your brand is (and should remain)…

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How to Work Effectively with the Next Generation

Tips to help you successfully lead and collaborate with the next generation To older generations, Generation Z may be perplexing and, therefore, difficult to work…

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Social Media Terms You Should Know and Understand

Seeing your following numbers go up is exciting, isn’t it? Unfortunately, if your content isn’t being seen and interacted with, those numbers can give you…

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How to Pinpoint Your Target Audience

Some business owners post aimlessly on social media, choose ad campaigns based on their own preferences, and are still wondering why they only get 3…

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The Profit of Rest: Why You Should Take Time for Yourself

Does taking time for yourself seem counterproductive to your goals? Are you “all work and no play?” Some of the most successful people in the…

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Email Marketing vs. Text Message Marketing vs. Direct Mail

To turn your businesses’ prospects into sales and keep previous customers coming back, you need to market to them directly. Direct marketing gets customers’ attention…

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Social Media Advertising vs. Google Ads

Social media ads and Google ads are both effective ways to promote your business online – but which one should you focus on? Both of…

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The Art of the Call to Action (CTA)

What Is Call to Action? Call to Action (or CTA) is a marketing term to encourage your target audience to engage. This ultimately turns your…

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Spring Business Strategies from the dotedison Team

Spring is here! Time to get organized, spruce up the office, and apply smart business strategies to your brand! In need of some inspiration? Our…

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