Marketing Insights to help your business

Our articles are to help you get a better understanding and insight into marketing concepts. Marketing is a pillar of any business and the basic concepts are critical to success.

start with why

3 Incredible Things You Get from Finding Your Why

In Start with Why, Simon Sinek proposes that, by finding your “why,” or your reason for doing or being, you can gain many benefits in both your work and personal lives. Your “why” should be the center of everything that you do, the thing that gets you up in the morning, and the thing that…

Top 4 Reasons to Hire a Local Marketing Agency

When small-to-medium-sized business owners deal with budget constraints, they’re often forced to narrowly invest available funds. One area they typically sacrifice is marketing. They either believe they can handle their marketing campaigns in-house with untrained employees, or that they really don’t need to focus so much on certain aspects of marketing to grow and succeed.…
start with why questions

The 3 “Why” Questions Every Business Leader Should Know

The great irony of Simon Sinek’s Start with Why is that, in the book, Sinek actually proposes that we start, continue, and end with “why,” always keeping it at the heart of everything we do. In our individual lives, we know that believing in what we’re doing is important, but “why” is a concept that…
start with why review

Start with Why by Simon Sinek (Summary + Review)

Each month at Dotedison, we go through a book that has benefitted the way we do our work. Last month, we talked about The 7 Habits of Highly Effective People by Stephen R. Covey, where we learned that being a leader is more than what you do, it’s who you are. This month, we’ll be…
7 habits of highly effective people

7 Ways Healthy Habits Can Improve Your Work Life

Habits can make or break your day-to-day life. We all have bad habits. Biting our nails, gritting our teeth, or giving into cravings for sweets are just the tip of the iceberg. However, healthy habits can outweigh and counteract our bad habits. That’s exactly the premise of Stephen R. Covey’s bestselling book, The 7 Habits…
win/win frame of mind

The 5 Parts of a Win/Win Frame of Mind

One of the habits presented in Stephen Covey’s The 7 Habits of Highly Effective People is “Think win/win.” Our usual work world is usually focused on win/lose, where someone has to get the short end of the stick. Essentially, what Covey is proposing here is that each team should seek out a solution that works…
Company Culture

3 Ways To Create A Company Culture That Thrives On Interdependence

There’s more to The 7 Habits of Highly Effective People than just the seven habits. In fact, the whole book is based on the idea that companies should foster a sense of interdependence, not independence or dependence. However, for a lot of us in the modern world, independence is seen as the ideal. Independent workers…

7 Habits of Highly Effective People (Summary and Review)

Last month, we talked about First, Break All the Rules by Marcus Buckingham and Curt Coffman and learned that healthy businesses are first and foremost built on strong relationships between leaders and employees. Building on that knowledge this month, we’ll be going through The 7 Habits of Highly Effective People by Stephen R. Covey to…
business development

Top 3 Tips For Leaders From A Business Development Expert

The best business leaders are those who constantly seek to improve by hearing the wisdom of others. As we’ve talked about this month, one of our business development gurus is Marcus Buckingham, author of First, Break All the Rules and researcher at Gallup. Buckingham’s bestselling book takes a deep look at the research to see…

3 Big Ways Mentoring Can Improve Your Business

If you ask most successful people, they will tell you that mentoring had a major role in helping them to rise to the top. Think back on your own life, and you may find that older, wiser people influenced you for the better to get you to where you are now. Taking a genuine interest…
company culture

Improve Your Company Culture With These 3 Genius Questions

If you’ve been following us on social media and our blog, you know that we’ve been going over First, Break All the Rules by Marcus Buckingham this month. It’s one of our favorite books, as well as one that affects what we do at Dotedison every day, including leadership, daily work, and company culture. While…
first break all the rules

First Break All the Rules (Summary and Review)

In the business world, people tell you to read so many books. While there are certainly some duds out there, there are absolutely some books that you should add to your required reading list. At Dotedison, we believe in reading for our own growth, and so we wanted to share some books that have really…
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How Important Is a Great Logo to Your Business?

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How to Track Your Social Media Analytics

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Top 5 Innovative Marketing Techniques This Year

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4 Practical Branding Tips for Your Business

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Effective Marketing Email Campaigns: The Basics You Should Know

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4 Tips to Help Your Business Generate More Clients via Social Media