Insights

Marketing Insights to help your business

Our articles are to help you get a better understanding and insight into marketing concepts. Marketing is a pillar of any business and the basic concepts are critical to success.

How to Pinpoint Your Target Audience

Some business owners post aimlessly on social media, choose ad campaigns based on their own preferences, and are still wondering why they only get 3…

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The Profit of Rest: Why You Should Take Time for Yourself

Does taking time for yourself seem counterproductive to your goals? Are you “all work and no play?” Some of the most successful people in the…

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Email Marketing vs. Text Message Marketing vs. Direct Mail

To turn your businesses’ prospects into sales and keep previous customers coming back, you need to market to them directly. Direct marketing gets customers’ attention…

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Social Media Advertising vs. Google Ads

Social media ads and Google ads are both effective ways to promote your business online – but which one should you focus on? Both of…

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The Art of the Call to Action (CTA)

What Is Call to Action? Call to Action (or CTA) is a marketing term to encourage your target audience to engage. This ultimately turns your…

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Spring Business Strategies from the dotedison Team

Spring is here! Time to get organized, spruce up the office, and apply smart business strategies to your brand! In need of some inspiration? Our…

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Change is Unavoidable Learn How to Embrace It

For many Americans, the first half of 2020 held quite a bit of change. With the sweep of COVID-19, businesses, the economy, and even family…

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Tips for Working from Home During the Corona virus Outbreak

Working From Home As coronavirus continues to spread throughout the United States, many businesses are closing their physical doors to protect both patrons and employees…

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How to Prioritize Online Marketing and Why It’s More Important Now Than Ever

As America continues to reel from the coronavirus pandemic, businesses are scrambling to make sure they don’t get lost or forgotten. Restrictions and lockdowns may…

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Your Business + Social Distancing (COVID-19)

Let’s all be honest, social distancing has been moving towards your customer base for the last 5-10 years. How do we know this? Look at…

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Why Your Small Business Needs a Website

If you currently have or are thinking of starting a small business, one of the first things you should do is get a website. Here’s…

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Highly Effective Ways Michael Scott Taught Us to Create a More Connected Team

Michael Scott If anyone recognizes the importance of a connected team, it’s Michael Scott. Much like his team acts year-round, your team is undoubtedly more…

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