Ready to up your social media game this year? Use this handy checklist to give your business social media platforms a checkup. Checklist for Social Media As you give your social media strategy a checkup, be sure to ask the following questions: Are your followers seeing your posts? Why or why not?Thanks to algorithms, just…

Does your website look like it’s stuck in the 90s? If so, we need to talk. Good websites are good business. Your website acts as your virtual storefront. Consequently, it should look clean and polished, draw people in, and operate smoothly if you want it to represent your business well. Consider all that you do…

Various factors come into play when you are trying to determine your effectiveness as a brand and build a better one. Let’s look at a few of them. Sales and Repeat Customers Depending on how young your business is, it may take you a while to see a significant profit. But a steady increase in…

Most of us have had to “go virtual” for something since the pandemic, whether that be school, family gatherings, or church. Business meetings are no exception. But they require a bit more finesse, especially if you want them to be productive. If your business has had to make the transition to virtual meetings and you’re…

Are you looking for proven marketing strategies to grow your business effectively? Effective marketing is the first step towards success for any business. Knowing the best strategies for marketing your business online offers many benefits, such as: Global reach Higher ROI Lower advertising costs Personalized advertising Measurable and trackable marketing results Internet marketing is much…

Working from home has become the norm for so many people due to the pandemic. While some of us thrive in a remote environment, others may struggle to be productive outside a traditional office space. If you’ve been longing for the good ‘old days when cubicles and break rooms were a thing or if working…

The fact that your business survived 2020 is an accomplishment in and of itself. But if you have business goals for 2021, now’s the time to put into motion steps that help you accomplish them. Time to make a winter to do list! Winter 2021 Business To Do List 1. Look for weak spots in…

2020: the year everyone “winged it.” Most of us entered 2020 with hope and optimism. Then March hit, and suddenly we were eight again, trying to learn how to ride a bike, scared to push the pedals without training wheels, and frustrated every time we crashed. The pandemic rocked our world, and not in a…

Have you been feeling tired, de-motivated, or overwhelmed lately? You might be experiencing burnout. Here are some ways you can avoid burnout in your business. Delegate In order to be successful, you have to do everything yourself. FALSE. Delegating is part of being a good leader! And chances are, you don’t even enjoy doing everything…

In any business, all the moving parts and pieces should function to achieve a common goal. Sometimes, however, the lines of demarcation between departments can be hard to perceive. For that reason, business owners and operators offend find themselves asking, “Are marketing and sales the same thing?”  While marketing and sales are two separate departments…

Finding the Right Marketing Budget to Build and Boost Your Business Marketing is one of the most important pieces of profitability for small businesses. “Marketing” includes everything from traditional advertising and public relations to managing Google Adwords, social media, and events. Knowing how much of your revenue to devote to marketing can be difficult to…

Identifying and Focusing on the People that Make or Break Your Business As a business owner or as someone dedicated to developing the marketing and sales strategies for your company, it is important that the capital you invest in your efforts bring a sizeable return. Those funds are finite and need to be used to…