Insights

Marketing Insights to help your business

Our articles are to help you get a better understanding and insight into marketing concepts. Marketing is a pillar of any business and the basic concepts are critical to success.

Email Marketing vs. Text Message Marketing vs. Direct Mail

To turn your businesses’ prospects into sales and keep previous customers coming back, you need to market to them directly. Direct marketing gets customers’ attention and makes them feel valued, which leads to sales and brand loyalty. There are several different direct marketing strategies to choose from, including email marketing, text message marketing, and direct…

Social Media Advertising vs. Google Ads

Social media ads and Google ads are both effective ways to promote your business online – but which one should you focus on? Both of these strategies have pros and cons, and many companies use both to expand their reach. You need a strong online presence to reach your audience, and it’s essential to know…

The Art of the Call to Action (CTA)

What Is Call to Action? Call to Action (or CTA) is a marketing term to encourage your target audience to engage. This ultimately turns your website guests into potential or even actual customers! Crafting a great CTA should not be underestimated as it increases the chances that the consumer will click on the ad. Perfect…

Spring Business Strategies from the dotedison Team

Spring is here! Time to get organized, spruce up the office, and apply smart business strategies to your brand! In need of some inspiration? Our team has you covered. Here at dotedison, we’ve learned a lot over the years about what makes a business successful, and we’d like to share some of these practical tips…

Change is Unavoidable Learn How to Embrace It

For many Americans, the first half of 2020 held quite a bit of change. With the sweep of COVID-19, businesses, the economy, and even family landscapes shifted. Your business and your home were, no doubt, affected in some way by this. Perhaps you had to juggle your children learning from home while simultaneously working from…

Tips for Working from Home During the Corona virus Outbreak

Working From Home As coronavirus continues to spread throughout the United States, many businesses are closing their physical doors to protect both patrons and employees from contracting the illness or unknowingly transmitting it to others. In light of this need for social distancing, many businesses are allowing their employees to work from home. But with…

How to Prioritize Online Marketing and Why It’s More Important Now Than Ever

As America continues to reel from the coronavirus pandemic, businesses are scrambling to make sure they don’t get lost or forgotten. Restrictions and lockdowns may limit what business owners are able to do, and you may already be noticing your bottom line suffering because of it. But perhaps this is a good season to shift…

Your Business + Social Distancing (COVID-19)

Let’s all be honest, social distancing has been moving towards your customer base for the last 5-10 years. How do we know this? Look at stats about purchases online vs. in-store, research on Amazon killing small business, or merely observing a family out to eat; they all seem pretty socially distant. The situation with COVID-19 AKA…

Why Your Small Business Needs a Website

If you currently have or are thinking of starting a small business, one of the first things you should do is get a website. Here’s why. Having a website boosts your relevance and customer satisfaction rate. Everything, from shopping to booking a hotel room, is shifting toward the internet. It’s crucial that your small business…

Highly Effective Ways Michael Scott Taught Us to Create a More Connected Team

Michael Scott If anyone recognizes the importance of a connected team, it’s Michael Scott. Much like his team acts year-round, your team is undoubtedly more scattered right now than usual. Nobody wants to come back to work, and the freshness of the new year wears off as soon as everyone realizes it’s Monday. But disjointedness,…

Brand’s Weaknesses: How to Strategically Tackle Weaknesses

Brand’s Weaknesses Have you ever heard of SWOT? It’s a business assessment strategy that looks at 4 components (Strengths, Weaknesses, Opportunities, and Threats) to analyze and improve a business. While all 4 of these components are worth your time, we’re going to talk about weaknesses today, which is undoubtedly the most difficult one to tackle.…

404 Errors and Other Website Glitches That Annoy Your Clients

Website Glitches When clients visit your website, you want them to be able to browse easily and efficiently. While you may have a great looking site, could it be that you are turning some customers away with website glitches? Let’s look at some of the top website malfunctions that annoy your clients. Error Messages Have…
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