Insights

Marketing Insights to help your business

Our articles are to help you get a better understanding and insight into marketing concepts. Marketing is a pillar of any business and the basic concepts are critical to success.

How to Stay Productive When You Work Remotely

Work Remotely Here at dotedison, flexible work environments are a part of our process. While we don’t claim to be experts, some members of our team have had to work remotely on a regular basis, so we can offer some tips based on our experience! Here are some ways we have learned to stay productive…

Ways to Transform Your Workspace and Boost Your Creativity

Creativity Winter has a way of stunting our creativity. We’re stuck indoors looking out at the gray sky and bare trees, and we’re cold and wet going to and from work. Spring weather, on the other hand, brings with it a sense of freshness with the warmer temps, flowers blooming, and much-needed sunshine. This makes…

How to Capitalize on Holiday Marketing Trends

With so many consumers exploring gift options on their phones and doing online shopping, it’s important to pay attention to holiday marketing trends and modify your website accordingly. Here are just three ways you can capitalize on these digital holiday marketing trends. 1. Reduce website load time According to eye-tracking research conducted at Missouri University…

Marketing Ideas for Small Businesses On a Budget

Small businesses on a budget typically don’t have large stockpiles of money to spend on marketing and advertising. Fortunately, there are plenty of budget-friendly ways to market your business! Here are some ideas to get you started. Create your own infographics Creating your own info-graphics for blog and social media posts is a great marketing…

How to Easily Get Social Media Followers to Engage During the Holidays

Followers Throughout the holiday season, your followers are bombarded with information coming from every direction. It seems everyone is vying for their attention, money, and “likes” this time of year–from family and friends to the mega coffee chain down the road. So how do you get over-stimulated, distracted followers to engage? Don’t shout louder than…

It’s Time to Ask Your Customers These Important Questions

In order to be the best you can be, you need to get inside yourcustomers’ head. We don’t expect you to become a mind-reader, and neither doyour clients. So it’s time to ask your customers some important questions. 1. If you became the CEO of our business tomorrow, what is one thing you would change…

Practical Ways to Engage Followers During the Holidays

Engage Followers If trying to engage followers during the holidays is stressfulfor you, can you imagine the amount of pressure Santa is under? While it may feel like your business is getting lost somewhere between the flurry of pumpkin spice latte selfies and Christmas tree farms, don’t lose hope. We’ve got some practical suggestions for…

Do You Have a Amazing Business or Are You Just An Employee of You?

Running a successful business can be the best thing in the world, you can choose your business partners, make your own time, and create great work you believe in. However, the little-known downsides of running a business include vaporized dreams, business meetings, payroll, and accounting, to name a few. You should want a business that…

How to Create Killer Blog Post Headlines

Does brainstorming headlines give you a headache? According to copyblogger.com, on average, 8 out of 10 people read a blog post headline but only 2 out of 10 will read the corresponding article. “This is the secret to the power of your title,” Copyblogger says, “and why it so highly determines the effectiveness of the…

5 Critical Parts to YOUR Business

One of the best books I ever read on business was The Personal MBA by Josh Kaufman. It explained very simply that at the core of every business are five pieces that impact the other: Value Creation – Discovering what people need or want, then creating it. Marketing –  Attracting attention and building demand for…

How to Up Your Marketing Game This Fall

Thanks to crisp leaves, cozy sweaters, college football, and steamy cups of coffee, fall is one of the most popular seasons of the year. It’s also a great time to up your marketing game! Let’s take a look at some simple marketing strategies you can do to boost business this fall. 1. Plan out the…

How to Boost Your Social Media Following (Without Being A Nuisance)

Social media can sometimes feel like that sport you never were good at in P.E. class—no matter how hard you tried to spike that volleyball or get picked first, you somehow always managed to either look ridiculous or get completely ignored. Stay laser-focused. It’s less about skill and more about patience. Effectively growing your social…
Untitled design - 2022-08-03T141317.037

How Important Is a Great Logo to Your Business?

dotedison blog images (3)

How to Track Your Social Media Analytics

dotedison blog images (2)

Top 5 Innovative Marketing Techniques This Year

Untitled design - 2022-08-03T141116.811

4 Practical Branding Tips for Your Business

dotedison blog images

Effective Marketing Email Campaigns: The Basics You Should Know

Untitled design - 2022-05-06T141732.658

4 Tips to Help Your Business Generate More Clients via Social Media