Insights

Marketing Insights to help your business

Our articles are to help you get a better understanding and insight into marketing concepts. Marketing is a pillar of any business and the basic concepts are critical to success.

Brand Marketing Vs. Performance Marketing

Your marketing strategy is the bread and butter of your business. Good marketing can elevate a company and increase sales exponentially. Bad marketing can completely…

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New Member of the Year

New Member Last night we won Gardendale Chamber New Member of the Year. This is important to us for many reasons but the main reason…

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Our Brand and Business are changing

Changing Brand and Business When we started dotedison the goal was to be a technology company first and marketing second. The logo even conveyed this as our…

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Content is King and 3 tips for offering excellent content

Content can really make a difference The popularity and necessity of search engine optimization, or SEO, has been gaining traction in the past few years.…

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The Best Digital Marketing Tips for Banks

Here are just a couple of ways to enhance the online banking experience through better digital marketing.  Invest in live chat Incorporating live chat can allow…

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The Biggest Marketing Trends of 2017

We’re already over halfway through 2017 and a whole new wave of emojis have graced our phones and Instagram and Facebook are basically Snapchat clones.…

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ICYMI: Video Marketing is Everything

We could list off a bunch of impressive statistics about how no one is reading anymore, but you probably wouldn’t read it. Video marketing is…

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5 Marketing trends you need to know about

Marketing Trends We all saw digital marketing and social media boom last year. From Facebook debuting Facebook live to marketers honing in on the power…

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Why Brand Consistency and Colors Matter

Without brand consistency, even the best business can get swallowed up in the ever-evolving marketing landscape. There’s a reason why Apple only uses a few…

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One marketing secret all brands leverage

Marketing Secret Empathy is perhaps the most sought after trait in quality digital marketing. Why? Because it works every time — if done right. So, how does…

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5 Mobile Apps Every Marketer Should Have

A recent study found that the average person checks their phone approximately 150 times a day. Whether we’re responding to texts, checking email or checking…

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Defining dotedison to inspire

We have always wanted to work at an innovative company. A team that pushes each other to grow, learn, and helps others. Often we found…

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