Insights

Marketing Insights to help your business

Our articles are to help you get a better understanding and insight into marketing concepts. Marketing is a pillar of any business and the basic concepts are critical to success.

Secrets to Customer-Centric Marketing

Customer-Centric Marketing Pop quiz! Which is more vital to your business: keywords or customers? Gearing your customer-centric marketing is one of the most effective marketing strategies you can do. In fact, studies are showing that focusing on keywords and catering to the algorithm too much can actually jeopardize your SEO. With all the tools available…

How to Make Your Content Work for You

It’s every business owner’s goal to produce and sell helpful products and services. The key to reaching that goal is to create captivating content. Instead of viewing content marketing as your job, view it as your employee. Put your content to work for you. You may have to ask a lot of questions to narrow your…

Blogging: 3 Things You SHOULDN’T Do

Zero comments. No likes. No shares. And a whopping 1 subscriber (your mom). Sound familiar? It’s amazing how quickly your motivation can be crushed by numbers. We understand! It’s discouraging not seeing your hard work pay off in engagement, traffic, and hits. Instead of giving up or being jealous of well-established businesses and their thousands…

Do You Have the Guts to Fix Up Old Content?

Fixing Old Content You’ve probably heard about the Fixer Upper craze that has been sweeping the nation. Millions of people have been inspired by Chip and Joanna Gaines and their knack for turning outdated homes into design masterpieces. But have you ever thought about giving the good bones of your old content a fresh new look?…

What Is Brand Consistency and Why Is It Important?

What is brand consistency? Brand consistency is a term used to describe regular, standardized marketing of your brand across all platforms including blogs, social media, and advertising. Every time you put your brand out there, it should communicate the exact same mission, goals, and product. Essentially, it should look exactly the same no matter what…

Create Substantial Content–Quality vs. Quantity

Content Creation With so many voices on the internet, it’s tempting to post a lot of content in hopes of getting more clicks. While it does feel good to see your content reach a lot of people, it’s important to not sacrifice quality in the process. What’s the point of getting a lot of people…

Streamlining Your Marketing Efforts

Online Marketing Efforts Ever heard the phrase, “Jack of all trades, master of none?” This phrase is commonly used when a person is trying to juggle multiple responsibilities and failing at all of them. Does this sound like your online marketing department? In order for your marketing efforts to succeed, you have to stop shooting…

Content Development: How to Develop a Game Plan

Content Development Once you get your site up and running, it’ll be time to shift your focus to content development. A small amount of quality content is better than a lot of sub-par content. It’s important to lead your audience on a journey through your site–to make them want to sign up for your newsletter,…

How to Make Your Content Stand Out

Your goal is not just for people to click on your page or post. If you focus on that initial interaction too much, you’ll earn measly clicks instead of a loyal following. Make your content interactive Creating content that stands out and is easy to share is not just about key words, analytics, and catchy…

How to Tell If Your Audience is Engaged

Connection to Audience The key to maintaining a connection with your audience is to make sure your content is engaging. Engagement is about more than “likes” or “follows.” It’s about developing relationships, inspiring word-of-mouth. While surveys and things of that nature can be incredibly valuable, data and statistics help you see in a visual way…

Defining Your Message: How to Easily Make Your Voice Heard Without Being Forceful

Getting the message Does it feel like no matter where you go, someone is trying to sell something? With so many voices, it can be hard to make yours heard above the crowd. It’s even harder to not sound like you’re making a sales pitch every time you share. So how do you communicate the…

Measuring Your Brand Awareness

Brand Awareness Content may be king, but ultimately it should serve you. Measuring your content’s performance is key to ensuring it is helping your site reaches its full potential. Let’s look at a few ways you can measure your brand awareness. How well do you know your brand? It’s important to know the ins and…