Marketing Department Audit
Marketing should start with structure, not another hire.
Before you post the job, add payroll, or hand the problem to a new hire, get a clear audit of your marketing department.
4x
Industry-standard retention rate
100+
Local Birmingham businesses
$0
Hidden markups, ever
The Problem
Most marketing problems aren't headcount problems. They're structure problems.
The budget's approved and you're ready to hire. But if the department underneath is unclear, a new hire inherits whatever's already broken, and you pay salary, benefits, and ramp time to find that out. Five signs you're about to hire into a gap:
What You Get
A clear read on whether to hire, restructure, or fix first..
Seven pieces of clarity, the difference between a confident hire and an expensive guess.
Team Structure
Who owns what today, and what's actually missing.
Strategy Check
Whether there's a plan a new hire could even execute against.
Workflow & Execution
Where work stalls, duplicates, or quietly drops.
Vendors & Tools
What's overlapping, underused, or pulling against the team.
AI Readiness
Where automation should cover work before you add headcount.
Reporting & Visibility
Whether leadership can actually see what's working.
How It Works
H3: Five steps from "just hire someone"
to a plan you can act on.
Discovery
We learn the business, the team, and the role you're weighing.
Department review
An honest look at structure, workflow, and tools.
Gap analysis
Where strategy, reporting, or AI is missing.
Hire-or-fix recommendation
What to hire, restructure, or fix first.
90-day plan
Execute it A prioritized plan, in plain language.yourself, or have us run it.
Are you ready to hire — or about to hire into a gap?
Score your department on eight questions. Watch your number light up as you go, then get the full breakdown of where you're ready, exposed, or about to overspend.
Each question is scored 0–3. Your live score appears here.
Why Dotedison
Over 100 Birmingham businesses built the structure first.
4x
Client retention vs. the industry standard. People stay because the strategy works.
100+
Local Birmingham businesses trust us as a strategic partner, not a vendor.
"We’ve had some record days in the last few days and this is our slow season. We’re starting to book 2 days ahead and we have never done that, ever!"
Get Your Audit
Get My Marketing Department Audit.
No pitch. No pressure to hire. A clear read on whether your department is ready, and exactly what to fix first.