How We Work
We believe in people over process. You must have the right team with the right depth of knowledge to achieve something great. It is more than just ideas you need digital marketing experts with the conviction to produce quality work.
When you have the right people the next step is moving to consistency. To produce consistency you need a good process that is more than just talk but has checks and balances that help align the right people to the task they can excel at. Our process might seem simple but each step has intricate parts to integrate us as part of your team.
Initial Consultation with the Marketing Experts
Welcome to the family!
Our team of marketing experts will get together with you to align :
- Goals
- Timelines
- Budgets
We are here to accomplish your goals. You are a critical part of leading us and directing our path.
Define a Plan
WHO are they and WHAT are they doing right?
- Identify your TARGET AUDIENCE and BRAND
- Analyze the best ways to REACH your target audience
This is often the unseen but necessary work that sets us up for success. Defining a goal and researching the target audience, competition, and more will take time but is utilized at every step of your marketing.
Build a Foundation
A solid foundation is key to success!
- We've done the MATH and RESEARCH.
- We know WHO you are, WHAT your brand is, and what your AUDIENCE wants.
It is your brand, your business we want you to be happy and satisfied with the work that has been done. Overtime reviewing of the work gets easier as we learn what you like and do not like.
Execute with Precision
Blast off! The moment of truth.
Let's CREATE something great with :
- Brainstorming
- Hard work
- Working together
We are the marketing experts and we strive for a high quality of work. We have multiple checks to ensure that things are done well and to the specific request of our clients.
Review the Data & Results
What WORKS and What DOESN'T?
We focus on three areas :
- Visibility
- Engagement
- Conversions.
There are A LOT of marketing terms that can get confusing. We encourage our clients to put everything into these three areas as this is what digital marketing is all about. Marketing is not sales but is the walkway to the sales door.
Adjust & Repeat
There Is No Time To Rest!
Something not working as it should?
- We tweak It
- We drop It
- We discuss It
Keeping what works and dropping what does not work is really a process that should be applied in all aspects of your business. Digital marketing has great transparency and making changes based on results is key to a successful process.
