Does your website look like it’s stuck in the 90s? If so, we need to talk.
Good websites are good business.
Your website acts as your virtual storefront. Consequently, it should look clean and polished, draw people in, and operate smoothly if you want it to represent your business well. Consider all that you do to keep your brick and mortar in shape. If your automatic doors stop working or your window display gets destroyed by a curious toddler, you no doubt take the time and money to fix those problems in a timely manner so that your customers can have the best experience possible.
Keeping things updated and working properly encourages your audience to browse your site, book an appointment, buy your product, ask for a quote, or visit your location. Good websites are good business.
Your website and the Five L’s
Think your website is perfect as-is? Use our handy “Five L’s” checklist to give it a quick checkup. If your website exhibits any of the following red flags, it needs an update.
Loads slowly
Does your website lag? If your images and content haven’t been optimized, there are too many plugins, there’s messy code, or you’re using a cheaply made theme, your website will probably load slowly. No one likes waiting for a website to load. In fact, studies show that over half of website visitors will leave a site if it doesn’t load in 3 seconds or less! A slow site can even affect where you appear in SERPs (search engine results pages.) This can frustrate customers and even affect sales.
Looks dated
For one reason or another, there are thousands of websites on the world wide web that look like they haven’t been updated since the dawn of the internet. Don’t let yours be one of them! Clunky tabs, odd color choices, and archaic fonts make your website look dated. It’s 2020, friends. Your website should look like it belongs.
Lame in comparison
Where does your website fall on the coolness scale? One way to tell is to compare your website to other businesses. If your competitors have websites that run more smoothly, look more professional, or are more informative than yours, your website needs a little love. Updating your website can really make your business shine, giving you the edge you need to stand out!
Lacks traffic
How many visitors have you gotten so far this month? When you create content, do you prioritize quantity or quality? Is your site optimized for mobile browsers? Lack of traffic is a sign that your website is in desperate need of an update.
Littered with errors
Good websites are simple, no-nonsense, and should be effortless to browse. All of the links on your website should lead to corresponding pages, not 404 “page not found” error messages. Websites that glitch and are difficult to navigate don’t attract customers, they deter them. Your clientele expects a certain level of quality when they browse. And if your business’ website doesn’t meet that standard, they’ll just close the tab and find a different business that does.