Ready to up your social media game this year? Use this handy checklist to give your business social media platforms a checkup.
As you give your social media strategy a checkup, be sure to ask the following questions:
- Are your followers seeing your posts? Why or why not?
Thanks to algorithms, just because someone is following you doesn’t mean they’re actually seeing your posts regularly in their feed. You might need to check in with your followers to make sure your content isn’t going to waste.
- Are your followers engaging with your posts (liking, commenting, sharing)? Why or why not?
Many business owners create content they relate to or like, but if your followers aren’t engaging, it doesn’t do your business much good. Pay attention to your audience. Go through past content and make note of what has resonated the most with your followers. Is it videos? pictures? memes? quotes? Then make a plan to post more of that style/type of content this year.
- Do you have a good variety of posts?
While it’s good to have some consistency and even to make your posts all look similar in some way, make sure you aren’t posting one kind of post. Try switching it up a bit with a poll, article links, or questions. This keeps your followers interested and engaged.
- Who is your target audience?
You should already be creating blog content with your audience in mind, but you need to gear your social media content toward your audience as well. If you haven’t clearly defined who your audience is yet, do that first!
- Which social media platforms are doing the best and which ones are doing the worst? Why do you think that is?
If your business does great on Instagram but lags on Facebook, try to pinpoint why and then shift your focus to the platform that is doing well. You shouldn’t neglect your other social media accounts, but it’s okay to give more time and effort to the platform that connects best with your audience.
- Are you an active or passive poster? Do you “like” or reply to comments?
Carrying on a continuous dialogue with your followers can help them feel more connected to your brand and helps you stand out as a personal, approachable business owner. You don’t have to reply to every single comment, but reply whenever it makes sense to. Remember, with every reply, computerized algorithms prioritize your post just a little bit more, making your content more likely to be seen by other followers!