2020: the year everyone “winged it.”
Most of us entered 2020 with hope and optimism. Then March hit, and suddenly we were eight again, trying to learn how to ride a bike, scared to push the pedals without training wheels, and frustrated every time we crashed. The pandemic rocked our world, and not in a good way.
From working from home to battling depression to getting sick and being fearful it was COVID; from broken routines to role switching, from masks to e-learning to way more frozen dinners than we care to admit, it’s been a rollercoaster. We have tried so hard to find optimism, normalcy, and routine, but if we’re being honest, it felt like the year was over before we found our stride.
Yes! 100% this has been my life this year. But what does any of this have to do with marketing?
As you set your goals for marketing your business in 2021, we highly recommend you start by thinking about where you and everyone else in the world is emotionally, mentally, and financially right now. We’re coming off of a really tough year, on all fronts. Many of your customers are tired, in need of a vacation, limping financially, overwhelmed by virtual learning, stressed, out of shape, sleep-deprived, and tired of social distancing. So as you set your marketing goals for the new year, be mindful of how everyone is feeling and respect that. Be sensitive in your approach. Ask yourself, “How can my product/service meet others’ need right now?” Focus on serving others and using your business for good.
Your customers probably spent more time online in 2020 than they did in the years prior, and that can be closely attributed to the amount of time they spent bored, at home, or feeling lonely. This means, however, that they might also be experiencing ad fatigue, meaning you’ll have to get creative in marketing your business this upcoming year. We’re not saying scrap everything you’re doing and start over. But be open to tweaking your current marketing strategies and perhaps trying new approaches as well. Traditional marketing will always have its place. But with the digital space being as saturated as it is and people spending more time online, innovative marketing is only going to become more valuable.
If you’ve been juggling all the components of your business yourself and 2020 just made things worse, 2021 is the year to stop. doing. it. all. Hustle is great, but burnout is real. You can love what you do and simultaneously feel overwhelmed by it. If this is you, make it a goal this year to get some help with marketing your business.
If you’re apprehensive, we are here to help. If you need more info, reach out. It is our mission to provide you with the best support, the best options, and the best tools so that your marketing strategy can thrive this year. We’re all in this together. Marketing your business in 2021 doesn’t have to be scary or intimidating. Let’s link arms and make a plan that works for you and your business.