Your website is one of your business’s most valuable tools for reaching people. Are you putting it to work for you? Here are some ways to make your site even more effective at reaching people.
Utilize multiple lines of communication
The more personal you are with your following, the better. Connection inspires trust and loyalty in your clientele, so try to find a communication style that comes naturally to you and resonates with your audience.
While it’s still important to have your email and telephone number on the home page of your website, you could also consider offering a chat option or inviting your followers to sign up for text messages from you. Reese Witherspoon recently did this on her Instagram and made it super personal. She and several other celebrities are using texting as a means to connect with fans in a fresh, personal way (even if it is most likely using some sort of automated texting format.)
Optimize your website to reach your target audience
Another way to make your website more effective at reaching people is to optimize it (for mobile users in particular) and fine-tune your SEO. Many businesses believe they’ve succeeded if their website appears on the first page of every single search in their field. But it’s actually more important to appear in relevant, specific search queries that are being made by (you guessed it!) your target audience. Remember, the goal is to get clicks and then turn those clicks into conversions.
Strategize in an effective, unique way
Of course, in order to reach your target audience, you have to first figure out who that even is and create a digital marketing strategy that suits your business. Marketing is not one-size-fits-all, so something that works for your friend’s business may or may not work for yours. As culture shifts, trends come and go for reaching people, and the internet evolves. This means your customers’ preferences will most likely shift as well. So you have to be willing to flex and tweak your strategy if necessary.
Partnering with a marketing team can help you look at your business objectively, pinpointing weak spots in your site, determining which advertising methods work best, and exploring features your website could use in order to better reach your people.
“Don’t scream through a megaphone at your customers. Design the entire end-to-end experience with individual humans in mind. Conversation trumps a broadcast message every time. Design your web experience accordingly.”
-Murray Newlands, entrepreneur.com