We all know that social media is a great way to reach people with your message, but which platform should you be using? This post will help you decide what platform is best for your small or mid-sized business in the Southeast.
What Social Media Platforms Work Best for Medical Facilities?
Facebook, LinkedIn, or Instagram may be the right choice for medical practices in Birmingham, Tupelo, and Cullman. Deciding what platform works best depends on several factors: patient demographics (age), location of patients (target market), and type of treatments. For example, young patients are more likely to use Instagram, while older patients who have been in the area for a long time often prefer Facebook.
Dentists and doctors may use LinkedIn to market their medical practices, connect with other professionals or join professional groups. Large hospitals in these areas may use all these social media platforms, but smaller medical practices may want to focus on one or two such as Facebook and Instagram. Show before and after results of certain dental or medical procedures like dental implants on Instagram.
What Social Media Platforms Work Best for Churches?
Social media marketing best practices may depend on the type of church. For example, a more traditional church with older members is likely to use Facebook or Instagram to keep up with members. However, a younger congregation that does not have as much money for marketing but has an active social media presence could benefit from LinkedIn’s professional stance. TikTok is also a great way to reach younger members who are using the app more often. TikTok can advertise snippets of church sermons or musical performances.
Churches looking to reach residents should consider using YouTube. This platform works well because it allows churches to do live streaming and post full recorded sermons. Bible studies and faith-based videos are also effective for engagement.
What Social Media Platforms Work Best for Service Industries?
The top-ranked social media site for the service industry is Facebook, but businesses should consider all the major platforms before deciding on one. Use Facebook Live for updates on services, one-day events, customer testimonials, and general news about the business.
Any service business can use a hashtag campaign on Twitter as an additional way to attract new customers by way of a special offer or discount. Pinterest is also useful for restaurants that want to direct guests towards certain dishes or types of cuisine. A snazzy photo on Pinterest can easily link back to a website.
Auto shops could use the different platforms for advertising services such as oil changes at a discounted price on Twitter while also sharing photos of new car parts they have received that week on Instagram. Post short videos of car repairs from start to finish on YouTube or TikTok.
Hotels can certainly benefit from all the major social media platforms, but they should most likely use Facebook to advertise room rates and availability. Travel agencies can also benefit from using Instagram or YouTube with photos/videos of resorts or tours that people may be interested in.
Use different platforms to your advantage. Facebook, YouTube, Pinterest, etc. are great ways to engage, maintain and gain new business followers.