Why You Need a Responsive Website

Many business owners think that making a beautifully designed website is all it takes to draw attention to their business. But that’s not necessarily true. Responsive websites not only draw attention but retain it as well.  If your website looks clean and operates smoothly on a desktop but can’t adapt to a phone or tablet, users will leave, regardless of their interest in your business.

While it may seem unfair, this is the reality of technology these days. According to activemedia.com, “38% of people will stop engaging with a website if the content/layout is unattractive in its layout or imagery (and when a website isn’t responsive, it can very easily become unattractive on certain screens.)” The whole purpose of a website is to inspire people to take action by making a purchase, volunteering, or signing up for something right? So if 40% of people choose another result over yours because your site isn’t mobile-friendly, it’s time to make a change. It’s time to make your website responsive.

 

Making your website look good on multiple platforms (cell phone, desktop, iPad, laptop) affects more than just how many people visit your website. If your site is cumbersome and hard to maneuver, even your current customers are going to be frustrated when they use it! In fact, one of the best ways you can show how grateful you are for your clients’ business is to make your website responsive. Make it easy to zoom, scroll, contact you, etc. on any device. This shows you care about ease of access and you appreciate customers using your site over someone else’s.

 

“But my clients don’t use their phones to access my website, they only use desktops and laptops.” This assumption is false. Regardless of your business demographic/clientele, countless statistics prove that visitors to your website are browsing on their phones and want responsive websites. Is your website responsive? Ask the DotEdison team how you can make your website responsive today.