Let’s all be honest, social distancing has been moving towards your customer base for the last 5-10 years. How do we know this? Look at stats about purchases online vs. in-store, research on Amazon killing small business, or merely observing a family out to eat; they all seem pretty socially distant. The situation with COVID-19 AKA Coronavirus has quickly made many businesses face the fact that they have a weak plan or no plan for the future.
It has been pretty awesome to watch the restaurants adjust their business during these times by bumping up advertising and offering curbside service. We also acknowledge that each company is different, and they all have their hurdles. Below are our top tools you should be using for a socially distant customer base, because like we mentioned, this has been on the rise for a while.
Social Media Advertising
Social Media is big, but most businesses do not understand how it works and that Facebook / Instagram is a pay to play for businesses. It has not always been like this, but over the last few years, this is the best way to reach the right audience. What should you do? Hire an agency like us or spend time learning how to boost and reach your target audience. Doing it yourself does not get the best results, but the results are better than doing nothing at all. You can reach on social media around 4,000 for $40.
So often, the personal touch is needed or a visible presence. Even though you feel uncomfortable with video chat, it is a tool your business should be leveraging. Do as much as you can via chat, as this will save time. Purchase a phone mount like this one here to help. There are plenty of tools like Zoom, FaceTime, and Google Hangouts to help.
“I got a good website already!” Do you? We hear this a lot in our industry. The truth is that there are still a lot of terrible websites out there. We are not giving you our design opinion but a functional one. The goal of technology is to be an extension of your business. If your website is not screening calls, providing up to date information, selling products, scheduling appointments, or other functionality, then it is a waste. It would be best if you had someone to build you what can help your business. Maybe you do not know what you can do on your website. We can help you to see all the possibilities, just set up a free consultation.