According to data from the Global Web Index, about 81% of people search for a product or service online. That means that your website is the first introduction many people have to your business. First impressions are everything.
If you want to introduce your brand or business in a memorable way, here are 4 things your website must have.
Search Engine Optimization
Having a website is pointless unless people can find you. Since the majority of consumers are heading to Goggle to search for prospective products and services, it is imperative that your business rank highly among your competitors. The only way to do that is through SEO. By ensuring that your website has a proper URL structure, metadata, alt text, and a host of other necessities, you will generate more organic traffic, bringing more consumers into contact with your business.
A Variety of Valuable Content
Most consumers want to be educated as well as entertained. There’s nothing worse than a business that is all sparkle and no substance. Find out what matters to your target audience and what they are searching for. If they found your website, chances are you have a product or service they are interested in. Reel them in with captivating content.
“There’s nothing worse than a business that is all sparkle and no substance. “
Navigating your website should be simple and straightforward. You want a clear path to exist for every guest to your homepage–a path that should lead them to a sale. Poor UX is one of the easiest ways to turn people against your business and leave them disappointed. Make sure that your website is optimized for mobile devices as well. Over 50% of all web traffic is generated through mobile phones.
A Clear Call to Action
After a potential customer or client finds your website, is hooked by your high-quality content, and has navigated through your user-friendly web funnel, you need to close the deal. Having a clear call to action is where it all comes home. Whether you want those that visit your website to donate, book, or buy, they need to have an easy means to do so. Make sure that it is clear to your target audience how they should close the deal, otherwise, it is a waste of their time and your money.
Building and maintaining a website that has these 4 must-haves can set your business up for success and be an ongoing source of lead generation. Our team at dotedison is known for crafting some of the best websites for small business.
Message us today to see how dotedison can help!