Facebook is the largest social media platform in the world, with a whopping 2.91 billion monthly users. With such a large audience, Facebook provides a great opportunity to businesses, through targeted Facebook posts and ads, to promote their brands and attract the right prospects. Over time, the prospects can be converted to customers to increase sales.
Here are 5 techniques guaranteed to help you acquire leads through Facebook.
1. Use Conversational Headlines and Images
Using conversational headlines in your Facebook ads increases your chances of getting clicks because it makes your ads stand out.
It’s also a good idea to consider using a striking image in your ad. A good rule of thumb is that if your headline is literal, try and make the image playful, and vice-versa.
2. Use Engaging Content
It’s not enough to just have a good headline and a captivating image. If your ads are going to be successful in netting you leads, then you also need to use content that is going to resonate with your target demographic and entice them to sign up.
Consider using either a memorable tagline, inspirational messages that appeal to your prospects’ hopes and ambitions, or even use catchy pop culture references that they are familiar with. Engaging content can help you increase your Facebook leads substantially.
3. Use a Call-to-Action Button
Adding a call-to-action button to your ad encourages people who view the ad and are interested in your business to perform the action written on the button.
Keep in mind that there are different call-to-action buttons available for different Facebook ad formats and ad budgets. You can choose to browse the different options to find the most suitable button for your business.
4. Create a Contest
Creating contests on Facebook is one of the best ways to drive Facebook traffic to a landing page on your website to generate leads. Here are a few things to keep in mind when creating Facebook contests,
- Ensure the contest and prizes are front-and-center in your ad where they’re easily seen.
- Ensure the prize is valuable, preferably a product or service-related prize that is synonymous with your business.
- Create a visually appealing contest landing page where Facebook users can enter their lead information, e.g. email addresses. If your landing page is dull, it can turn off some visitors from providing their information.
5. Use Facebook Mobile Lead Ads
These are Facebook ads that use an instant pop-up form to enable the quick collection of contact information. They make it easier for Facebook mobile users to provide their lead information without being redirected to a landing page or to a new tab. Users can simply tap the ad and a form will pop up with their pre-populated Facebook information, such as their name, phone number, and email address.
Looking to generate leads via Facebook? Dotedison can help you strategize and execute successful Facebook and other social media campaigns.