Are you a marketing agency in Birmingham whose thinking about utilizing local service ads? According to BlueCorona, 25.3% of clicks on LocalService ads generate paid results.
For those who don’t know, local service ads are similar to paid Google ads, except they show up for customers near your location, appearing at the top of search results.
You may be wondering how will local service ads benefit your marketing in Birmingham, AL? This guide is here to help.
Keep reading to learn how LSAs work and the benefits of LSAs for your business.
Total Control of Ad’s Location
One of the main benefits of local service ads is that you have total control of the location in which the ads appear. For example, if you provide services in a specific city or zip code, you can ensure that your ads will only appear there and nowhere else.
This is also beneficial if you are having trouble generating traffic in certain cities. Turning on LSAs for these specific cities are a great way to bring more traffic to your website.
Money is Spent on Reputable Leads
Another pro of LSAs is that your money will be spent on viable leads as opposed to other invalid leads who have no intention of utilizing your business.
Instead, you will just pay for the lead who reaches out to you via the ad.
This is great for two reasons. One, it cuts down on costs that you could be putting into your business. Two, it rids you of all the annoyances that come with spam, bots, or accidental inquiries.
Let’s face it – time and money are precious when running a business, and LSAs will save you both.
Google Guarantee
As a business owner, you will want the utmost trust from your clients. The great thing about LSAs is that they provide a Google-guaranteed screening which will show up with a verification checkmark next to your ads.
Google Guarantee builds trust from clients because it proves to them that you are a legitimate licensed, and insured business. As a result, customers are more likely to engage with your services.
To undergo the screening, all you need to do is go through a background check and show your insurance and license for your business.
Exposure and Clicks on Search Engines
One of the best benefits that LSAs provide is the exposure you will receive. Unlike other types of ads, local service ads will be shown right at the top of the search engine page.
People are much more likely to click on the first ads they see, so this is a sure way to drive up your clicks and drive up your business website traffic.
Local Service Ads for Your Business
Those were the benefits of using local service ads for your business. All in all, local service ads give you the freedom to do what you want with your business while also saving you money, time, and building customers’ trust in the process.
If you’re looking for secure, reputable marketing services for your company? We at dotedison are here to help.