Three-quarters of people can look at a logo and know what company it represents.
Whether you’re trying to design a brand new logo for your company, or you’re looking to take your current logo from not-so-cool to note-worthy, you might be wondering how important a business logo really is.
Keep reading to find out why designing a great logo should be at the top of your business’s to-do list.
Creates Your Brand Identity
Your brand identity encompasses everything from the colors and visuals in your logo to the goals and mission that your company represents. It sets the tone for how you’d like others to perceive your company.
Once it’s created, your logo will act as the visual representation of your business. This means that each time someone sees your logo, they’ll be getting a glimpse into what your company stands for. This is why it’s so important to put a lot of thought into its design.
Ensures Your Brand Is Recognizable
Images can be powerful tools. Think of McDonald’s golden arches, Nike’s swoosh symbol, or even Disney’s unique font. It’s likely that whenever you see each of these logos, you know exactly which company they stand for.
Your logo will be on all of your materials, including the website, business cards, advertisements, promotional flyers, and many other essential items.
By creating an iconic logo, you’re helping make sure that people remember your brand once they see it. And the more they see it, the more likely they are to purchase your products or enlist in your services.
Helps You Stand Out from Competitors
Competition is part of business, but what if you could make yourself stand apart from the rest?
A great logo can do that, and when done correctly, it can show everyone just how unique your business is.
Take a look at your competition’s logos. Note if there are any similarities among them and what could be done better. Then craft your logo so that it’s a step ahead of the rest.
Shows You’re Sticking Around
You’re not going to put the time, energy, and money into a professional logo if you don’t plan on keeping your business up and running for the long haul.
By putting effort into making an eye-catching logo, you’re telling everyone that you and your business are here to stay, and you should be taken seriously.
A great logo represents a commitment to the brand, as well as to the customers. As the years go by and your logo remains consistent, people will know that your brand is dependable and trustworthy.
Design a Great Logo That’s Memorable
A great logo can make the difference between your business charging ahead or barely staying afloat. By putting in the time and effort to make sure you’re designing a logo that’s reflective of your brand’s creativity and voice, you’ll end up with a business logo that captures people’s attention.