How to Track Your Social Media Analytics

Are you unsure how to measure your social media analytics?

Tracking your social media metrics is vital for knowing how well your content is performing and what changes you can make to improve your results. In this blog post, we’ll be discussing the importance of your social media analytics, how to decide which analytics to track, and the tools available to measure the success of your campaigns. 

By the end of this post, you’ll better understand social media analytics and how to use it to your advantage for your business.

Continue reading to learn more about how to track your analytics and run successful social media marketing campaigns.

social media analytics

Why Track Your Social Media Analytics? 

You’re missing out on precious information if you’re not checking your social interactions. Social media analytics can show you which posts are getting the most engagement, what time of day your followers are most active, and which platforms are most effective. This information can help you fine-tune your social media strategy to maximize your time and resources.  

Which Analytics to Track – Followers, Engagement, Reach, Traffic

When it comes to social media analytics, there are 4 main metric options to choose from – followers, engagement, reach, and traffic. Selecting the metrics that are important to you depends on what you want to achieve.

The first step is to figure out your goals for social media. Once you know that, you can determine which social analytics are most important for measuring progress towards those goals.

For example, if you want to increase brand awareness, you would track post numbers, reach, and impressions. If you want to increase website traffic, you would track clicks and referrals.

Once you’ve determined which analytics to track, the next step is to set up tracking tools to measure results over time. This will show you how well your social media efforts are working to make adjustments as needed.

Tools for Tracking Analytics

Social media analytics is a powerful tool for any business, but many tools out there can be confusing. Monitoring social media data can therefore be tricky for those new to tracking analytics.

The most popular tool for tracking social media analytics is Google Analytics. There are also several tools available on the market for each social media platform that give data for post numbers, likes, and shares. 

The right set of social media data tools for your business will depend on your goals, what social platforms you use, and what you want to achieve with your campaigns. Some of these tools have a steep learning curve and can be expensive, so take the time to research and pick the one that best meets the needs of your business.

Information Is Power

Knowing how well your social media campaigns are doing is important. You need to know what is working and what is not.

Don’t have the time or resources to track your social media data? Dotedison marketing specializes in providing content marketing services, including monitoring and social media analytics.

Contact us for more information about how we can help you maximize your social media strategy.