When it comes to content marketing, time is of the essence. You need to keep producing fresh ideas to keep your target audience engaged.
The problem is that brand-new ideas don’t always come easily. Writer’s block can have you stumbling at the keyboard for days on end.
That’s where the three Rs come in. By reducing, reusing, and recycling your existing content and repurposing it in a unique and interesting new way, you’ll keep everyone’s eyes on your business.
Do you want to learn how it works? Keep reading for a basic overview of the three Rs and find out how you can make them work for your marketing strategy.
Reduce
The idea of reducing is to be as concise as you can. Take your long-form content and chop it up into smaller nuggets of information.
It will give you more content to expand on later, and your target audience will appreciate having a less time-consuming read on their hands.
For example, instead of doing one long post on your clothing collection as a whole, you can write about shoes one week and blouses the next. You could even use a post to delve into accessories.
Reuse
There’s nothing wrong with taking topics for blogs that you’ve done in the past and reusing them for a different content marketing strategy.
You can turn a long-form article into a YouTube video. This idea works best for listicles and how-to guides, but if you have a different type of post that you think would make a good video, feel free to use it.
Once you choose the post you want to use, create the script by breaking it down into smaller segments. From there, it’s all a matter of filming and editing before you put it on YouTube.
If you need social media content, you can take customer testimonials from your site and reuse them by posting them on your page. Take multiple blog entries and turn them into an easy-to-understand audiobook.
If you have a series of blog posts that relate to each other, you could transform them into a podcast or a short webinar.
Recycle
Trends recycle in and out as the years go on. It’s likely that the post you made back in 2019 about the best eyeshadow colors is no longer relevant.
It’s time to take that old post and update it with new information from 2022. Yes, you’ll be making almost an exact copy of the same post, but it will show how the world of makeup has changed.
Repurpose Your Content Marketing Strategy
When it comes to content marketing, it’s important to remember the three Rs. Reduce, reuse, and recycle.
Using a mixture of these three tactics will allow you to take old types of content you have on your website and turn them into something fresh that your target audience will love to see.