Many business owners question just how much value professional photos would bring to their business. If you’re debating whether or not you should get professional shots taken for your website, the short answer is YES. And here’s why.
Is it really that important that I invest in quality photos for my business?
From the home page to “contact us,” you want your website to show your clients/patrons you put thought and care into every aspect of your business. Having professional photos on your site not only makes your business shine but it also demonstrates the quality and standard you apply across the board. Believe it or not, when people see professional photos, they instantly make a judgment call about you, your business, and the service they are going to receive!
Will poor quality photos have a negative impact on my business?
Just like professional photos make your business look good, low-quality amateur photos make your business look sloppy and outdated. People may assume that if you don’t even have the time or motivation to update the photos on your site then maybe you run your business with the same kind of carelessness. In fact, poor quality photos on your website (and even brochures!) can actually turn customers away before they’ve even browsed the content or taken a closer look at the services you provide. It’s amazing how much our senses influence where we put our money!
Bottom line: Getting professional photos for your business is a wise investment.
The photos on your website and brochures deserve the same amount of thoughtfulness as the displays in your storefront window. And as a pandemic-ravaged world turns to the internet even more than usual for products and services, it’s more important now than ever to stand out and look your best!