Spring is here! Time to get organized, spruce up the office, and apply smart business strategies to your brand! In need of some inspiration? Our team has you covered.
Here at dotedison, we’ve learned a lot over the years about what makes a business successful, and we’d like to share some of these practical tips with you! We hope you find this insight inspiring and helpful as you continue building your brand this spring.
“One question that many business owners or decision-makers are often asked is, ‘How do you measure success?’ For me, it’s not gauged by the amount of money an individual makes but the lives you positively affect, especially those of your family. I don’t particularly like the term ‘balance’ but do like the idea of being a ‘well rounded’ person, existing to fill a specific purpose for your church, family, business, and community. Achievement usually follows this type of person.”
“Make tomorrow’s to-do list today: end each workday by writing down your to-do list for the next day. Having a clear idea of your priorities makes for a productive and relaxed start of your day.”
“3 things professionally have guided my career: Fail Fast – Failure is inevitable but fear of failure should not hold you back from making a decision. Learn Often – In failure or success, there is always a lesson to be learned. Keep Moving Forward – A rearview mirror is smaller than the windshield in a car for a reason. Know what is behind you but focus on the road ahead and keep moving forward.”
“Don’t neglect the design of your brand. You can have a great product, but if it’s packaged poorly, it will not be successful. The best steak in the world is ruined by a dirty plate.”
“Don’t become so consumed with your current brand that you lose sight of modern industry trends.”
-John Mark Houchins
“Your website is your global storefront, potentially seen by millions of people. Just like a physical storefront, you should make sure it looks nice, is easily accessible, and inviting to anyone who might stop by.”
“Surround yourself with people you enjoy being around; that way, you will always enjoy your environment because you’ll be with friends, not just co-workers.”
“Make a commitment to your social media presence! It is so important to have a consistent schedule for posting content each week so you can understand what works and what doesn’t work for your audience!”
“As you continue gaining experience in your field, remember to always ask questions, as this is a learning experience to help you grow as a person, and gain a background in marketing.”
“With every piece of marketing you create for your business, keep in mind who your target audience [is]. The key is to design your brand and make collateral to impact the people buying from you. Even if you don’t love it, your target audience needs to love it. That’s what’s most important, and you don’t want to miss it by just fighting for your own vision.”