We’re already over halfway through 2017 and a whole new wave of emojis have graced our phones and Instagram and Facebook are basically Snapchat clones.
The madness never ends.
Digital marketing is the new everything. The way we communicate is almost 100 percent online now. So, unless Mark decides to shut down Facebook and Tim Cook takes a technology sabbatical, here are the top marketing trends you should know about:
Live Video Streaming
People crave video more than anything else right now. Video is easy to consume and can instantly connect with audiences. If you haven’t experimented with live video streaming yet, 2017 is the year to do it. It might feel awkward at first, but it’s definitely worth a go.
Get Personal (REAL Personal)
Audiences are smart. Don’t try to fool them with anything unauthentic. Arguably the biggest trend of 2017, personalization communicates genuineness. If you’ve been thinking about taking your customer relationship to the next level, then pony up and say “I do” to creating more personal content.
Find Your Influencer
Finding brand influencers used to be hard. Thanks to a growing number of social media platforms, however, it’s easier than ever now. Take some time to do some hard research in your market. Who are the people that your target audience admires? Who are your biggest brand advocates? Get to know those people and bring them on board, bringing more personality and credibility to your name in the process.
Hit the Target (Audience)
Thanks to Facebook’s (kind of creepy) targeting tools, you can now zero in on specific groups of people who are most likely to do business with you. Take some time study Facebook’s business manager assets and dive in to some deep targeting in 2017. If the world of Facebook is too intimidating, then get the hook up from a hip millennial who can throw some darts at your target audience.