On average, about 72% of a company’s marketing budget goes toward digital marketing efforts.
Obviously, this is a significant amount of money. So, if your business is putting this much of your marketing budget towards your digital marketing strategy, it’s important that you make the most of it.
One of the most effective strategies you should be using is educational marketing. But with so many different strategies out there, why is this the one to focus on?
In this post, we’ll go over exactly what educational marketing is and why it’s such an effective tool.
Keep reading to learn more.
What Is Educational Marketing?
Educational marketing is a content marketing strategy that prioritizes educating potential customers rather than selling to them. Usually, this means creating content for marketing that teaches people about your product or service and the problem it solves.
As the potential customer continues to learn more, they naturally progress down the sales funnel. This moves them closer and closer to converting.
By focusing on educating first instead of selling, your content and, therefore your company will feel more authentic and less forced. It’s an extremely effective strategy. Here are some of the reasons why.
Focuses on Your Audience
In order to create effective educational content, you have to have a solid understanding of your audience. You need to know things like what they care about, what their pain points are, and what their goals are.
Getting to know these things and addressing them in your content helps you to build a relationship with your customers. This is not only effective for converting them through educational marketing, but it’s critical information that can help you in almost every aspect of your business.
Raises Awareness
Educational marketing creates new customers because it shows people that they have a problem in the first place. Often, people get so complacent with their daily routines that they don’t even know they’re experiencing a problem. This is where your content comes in to educate them about the problem and the solution you offer.
Builds Trust
With so many companies competing for the same customers, taking the time to focus on building trust can make all the difference.
Educational marketing helps you to build trust because you will be putting out free content that is both relevant and valuable to the customer. This shows them that you’re putting them first rather than simply focusing on your bottom line.
The more of this content you put out, the more customers will begin to trust you.
Get the Most Out of Your Digital Marketing Strategy
Educational marketing is a powerful digital marketing strategy. And hopefully, you now have a better idea of how educational marketing works and why it’s so effective. Make education your priority and watch your bottom line grow.