Blogging may have started as a way for people to share their personal lives online, similar to an online journal. Over time, the idea of blogging has evolved, and now businesses have also taken it up to stay competitive and reap the massive benefits from the activity.
If you’re not familiar with business blogging and aren’t sure whether or not you should have a blog on your site, here are 4 ways your business could benefit from doing so.
1. Drives Traffic to Your Site
By regularly posting Search Engine Optimized (SEO) content on various topics surrounding the products and services you offer, you make it easier for people searching for such information online to find your posts and ultimately your business.
In addition, a business blog also saves you a ton of money, as you gather a lot of readers organically when you would have otherwise spent paying for ads to get traffic. At a small fraction of the cost, you can hire a freelance writer or marketing agency to produce a few SEO-optimized articles a month and get significantly more traffic organically.
2. Convert Traffic into Leads
Once a decent amount of people are visiting your business every month, you can move on to the next step and start creating targeted blogs to appeal to the different demographics landing on your site. By using web analytics tools you can easily know the gender, age, nationality, etc. of your readers and use this info to create fun and engaging content that resonates with them.
The intent is to build a relationship and establish trust with your audience, just like in a family, which you can leverage down the line to recommend your products and services. So don’t be afraid to be creative and infuse a bit of humor and entertainment into your content.
3. Helps Establish You as an Authority
You can set up a business blog to answer pertinent questions relating to the products and services in your industry. If you provide really helpful information, potential customers can start viewing you as an authority and are more likely to purchase from you than your competitors.
You can also create insightful posts about your products and services. This will also set you apart from the competition and cause customers to hold you in much higher regard.
4. Boost Your Social Media Efforts
Sharing an interesting or entertaining blog post on your site to your social media can help increase shares and engagement which can have positive results for your business.
Doing this consistently over time can also help you acquire free backlinks when the content is re-shared on other sites. This will cause your site to appear higher in the Search Engine Results Pages (SERPs) which will make it much easier for your business to be found and to generate huge organic traffic.