We all saw digital marketing and social media boom last year. From Facebook debuting Facebook live to marketers honing in on the power of social media advertising, we all tweaked our marketing trends to meet increasing online demands. Here are some of our predictions for what’s in store this year:
1. Live video streaming will dominate
If you’re not leveraging live video streaming in your digital marketing strategy, then you’re missing out. Audiences eat up live video streaming because, well, it’s real. In a world of pop-up ads, people crave authenticity. Yes, going live puts you in a vulnerable position, but it also gives you an opportunity to have a real conversation with your customers.
2. Mobile will trump desktop
It’s basically a fact now. More people are on their phones than laptops. If you’re looking to revamp your website in 2017, make sure to emphasize mobile responsiveness, as pretty much everyone and their dog is on their phones all day every day now.
3. Algorithms will change. Then change again.
Facebook did it, then Instagram did it. Algorithms (this includes social media and SEO) are continuously changing to keep digital marketers on their toes. A digital strategy launched last month is probably already stale. Keeping up with changing algorithms will be paramount to launching successful media campaigns in 2017. (If this terrifies you, then give us a call. We can help you out!)
4. Increased personalization
Netflix, Amazon and Spotify are just a few companies that champion personalization in optimizing their customer experience. This one-on-one marketing style will slowly become more critical as brands finds way to freshen their messaging in the new year.
5. Millennials will reign
Millennials have the largest piece of the marketing pie right now. When considering your 2017 digital marketing strategy, make sure to keep this group in mind. What will millennials crave in 2017? Personalization, personalization and more personalization.