To turn your businesses’ prospects into sales and keep previous customers coming back, you need to market to them directly. Direct marketing gets customers’ attention and makes them feel valued, which leads to sales and brand loyalty. There are several different direct marketing strategies to choose from, including email marketing, text message marketing, and direct mail. As a small business owner, you may be wondering how these marketing strategies work and which one is best for your business. Here’s what you need to know about these marketing strategies and how you can implement them in your business.
Email Marketing
Email marketing is straightforward and affordable to do, and it can generate massive results when done well. Email is an easy way to update customers on new products, sales, and events your company is offering. One of the benefits of email marketing is that it is incredibly affordable and easy to set up. There are many software programs on the market today that make it very simple to build an email campaign. These programs can manage your email list for you, and they offer templates to help you build an email that will catch your customers’ attention. The ROI on email marketing is generally terrific, and customers like it because it isn’t invasive. It’s also effortless to send customized emails for a more personalized approach and track your customers by specific segments.
Text Message Marketing
If you want a bold, personal approach to direct marketing, then sending SMS messages may be the way to go. Text messages feel much more personal than an email or direct mail ad, and they are much more likely to get your customers’ attention. However, they can be perceived as more invasive. Text message marketing is simple and easy to implement, with short messages and a simple format. You can also use text messages to link directly to your website. This siphons potential customers directly to an area where they may make a purchase.
Direct Mail
Before we had emails and text messages, companies used direct mail to connect with their customers. Although it isn’t as fast as email or text messages, direct mail offers plenty of opportunities for creativity. There are also many direct mailing lists already established, so it’s a good option if you’re struggling to find potential customers to send it to. However, direct mail can be slightly more expensive than email or text message marketing, as you will need to pay for the supplies and printing costs, as well as the costs of physically mailing the items.
All three of these channels have the potential to bring in real results for their customers. For small businesses, email marketing should be a big focus – it has proven time and time again to bring in great results at an affordable price, and it’s easy for small businesses to implement. Text message marketing and direct mail can be used to supplement your marketing strategy for further outreach effectively.