You need to be blogging.
No, seriously, you need to be blogging. Unless, of course, you don’t want an ROI that’s 13 times higher than a business that doesn’t blog.
But the benefits of blogging go beyond ROI.
Want to know what makes blogging such a powerful marketing tool for your business?
Keep reading and find out what you’re missing if you’re not blogging.
Brand Awareness and Visibility
Regular blog posts allow you to provide valuable and relevant content to an audience. It’s an opportunity to highlight your ethics, brand personality, vision, and what makes you unique as an organization. Blogs give you the chance to offer in-depth tutorials and advice.
Think of blogging as “marketing with content.” You can position yourself as a thought leader and expert in your industry but without the heavy-handedness of traditional advertising. This keeps your brand in front of your existing audience and can attract a new audience too.
Research shows that 7 out of 10 customers prefer brand promotion via a blog to advertisements.
Converting Business Website Traffic to Leads
A blog post is a chance to generate new conversions. Regular blog posting is an ongoing chance to drive traffic to your website, acquire new email subscribers, or bolster your social media following.
You can also do the opposite and drive your social media followers to your blog. From there, you can engage them with your written content and encourage a CTA.
A simple CTA, or call-to-action on every blog post, is an easy, natural way to encourage further engagement with your brand. An effective CTA should be short and to the point. Create a sense of urgency and let your audience know what they could be missing out on if they don’t click on your linked text or button or sign up for your newsletter.
An Opportunity for Professional Growth
A big benefit of regular blogging that is often forgotten is that it forces you to stay up to date on the latest trends and know-how in your industry. Researching and writing about the insights you’ve learned helps you stay informed about your industry. Plus, it’s a great way to find continued inspiration for new topics for blogs.
Not only can you become an expert, but you can use your blog to highlight your knowledge and showcase yourself as an expert. This can open up new professional opportunities.
You may be able to leverage your experience to get speaking engagements at conferences. Perhaps you can connect with like-minded individuals in your industry. Or you could use the knowledge you gained blogging about a particular subject to build an online course.
Ready to Get Started Blogging?
There are more benefits of blogging – this is just a quick summary of the power of blogging. If you haven’t started yet, it’s not too late.
We can help! At dotedison, we see ourselves as part of your team. We’re a marketing agency in Birmingham that can help you with blogging, SEO, email campaigns, and more. When you work with dotedison your team includes graphic designers, web developers, SEO specialists, copywriters, ad managers, and more.